SMA 2014

Introduction

Society for Marketing Advances, New Orleans, 4-8 Nov 2014, Program Chair J. Charlene Davis; Deadline 1 Apr

CALL FOR PAPERS
SUBMISSION DEADLINE APRIL 1, 2014

The Society for Marketing Advances is now accepting submissions for the 2014 Annual SMA Conference to be held in New Orleans, LA, November 4-8, 2014.

RESEARCH FORUMS

Papers (complete works)
Presentations (early stage and incomplete works)
Perspectives (multi-paper, roundtable, and special panel session focused on a specific theme)

RESEARCH TRACKS

  1. Consumer Behavior – Chairs: Diane Edmondson (diane.edmondson@mtsu.edu) and Cheryl B Ward (cheryl.ward@mtsu.edu)
  2. Cross-Cultural & Global Marketing – Chair: Jie G. Fowler (jgfowler@valdosta.edu)
  3. Logistics & Supply Chain Management – Chair: Esther Swilley (esthers@ksu.edu)
  4. Marketing Education – Chair: Chip Heath (heathc@nku.edu)
  5. Marketing Ethics, Law & Public Policy – Chair: Karen Hood (karen.hood@eku.edu)
  6. Marketing Research – Chair: David J. Ortinau (dortinau@usf.edu)
  7. Marketing Strategy – Chair: Mario V. Gonzalez-Fuentes (mgonza13@trinity.edu)
  8. Marketing Technology – Chair: Kesha Coker (kcoker@eiu.edu)
  9. Pricing – Chair: Puahkala Raman (praman@mail.twu.edu)
  10. Product & Brand Management – Chair: Christina Chung (cchung1@ramapo.edu)
  11. Promotions – Chair: Cynthia Rodriguez Cano (SMATreasurer@comcast.net)
  12. Retailing – Chair: Gary L. Hunter (glhunte@ilstu.edu)
  13. Sales Research & Teaching – Chairs: Raj Agnihotri (agnihotr@ohio.edu) and Corrine Novell (novellce@ucmail.uc.edu)
  14. Services Marketing – Chair: Russell Reams (rreams@ups.edu)

TEACHING COMPETITIONS

Axcess Capon Distinguished Teaching Competition
Chair: Barbara Ross Wooldridge (barbara.wooldridge@uttyler.edu)
Cengage Pride/Ferrell Innovations in Teaching Competition
Chair: Larry Neale (l.neale@qut.edu.au)

DOCTORAL STUDENTS

Dissertation Proposal Competition
Chair: Robert E. McDonald (bob.mcdonald@ttu.edu)
26th Annual SMA Doctoral Consortium (nomination and acceptance required)
Chairs: Christopher Hopkins (chopkin@clemson.edu) and Charles A. Ingene (cingene@bus.olemiss.edu)

Program Chair: J. Charlene Davis (cdavis2@trinity.edu)

For details, visit the SMA website at www.marketingadvances.org.


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