TOC: J Strat Mar


Journal of Strategic Marketing, 22(1)

Nigel Piercy & Carolyn Strong [Publisher]

Generic, genuine, or completely new? Branding strategies to leverage new products
Kaleel Rahman & Charles S. Areni [Publisher] [Google Scholar]

Capturing an elusive phenomenon: developing and testing a multiple perspective model of marketing strategy implementation
Brian David Smith [Publisher] [Google Scholar]

Brand orientation in small firms: an empirical test of the impact on brand performance
Saku Hirvonen & Tommi Laukkanen [Publisher] [Google Scholar]

Sales force management practices in organizations with a supportive climate towards creativity
Leonidas A. Zampetakis [Publisher] [Google Scholar]

A taxonomy of mobile phone consumers: insights for marketing managers
Lukman Aroean & Nina Michaelidou [Publisher] [Google Scholar]

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