TOC: J Brand Man


Journal of Brand Management, 21(2)

What do best employer surveys reveal about employer branding and intention to apply?
Gordhan K Saini, Purvi Rai and Manoj K Chaudhary [Publisher] [Google Scholar]

Towards the formation of consensus in the domain of co-branding: Current findings and future priorities
Ali Besharat and Ryan Langan [Publisher] [Google Scholar]

How to use a sponsorship platform to support an international master brand strategy: The UniCredit UEFA champions league sponsorship
Daniele Penna and Paolo Guenzi [Publisher] [Google Scholar]

Trademark families: Characteristics and market values
Joern H Block, Christian Fisch and Philipp G Sandner [Publisher] [Google Scholar]

Role of brand globalness in consumer evaluation of new product branding strategy
Plavini Punyatoya, Ashish Sadh and Sushanta Kumar Mishra [Publisher] [Google Scholar]

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