TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 42(2)

Cobranding arrangements and partner selection: a conceptual framework and managerial guidelines
Casey E. Newmeyer, R. Venkatesh & Rabikar Chatterjee [Publisher] [Google Scholar]

Do institutional investors pay attention to customer satisfaction and why?
Xueming Luo, Ran Zhang, Weining Zhang & Jaakko Aspara [Publisher] [Google Scholar]

Delusive perception—antecedents and consequences of salespeople’s misperception of customer commitment
Christian Homburg, Torsten Bornemann & Max Kretzer [Publisher] [Google Scholar]

Exploring impulse buying in services: toward an integrative framework
Piyush Sharma, Bharadhwaj Sivakumaran & Roger Marshall [Publisher] [Google Scholar]

How do the success factors driving repurchase intent differ between male and female customers?
Björn Frank, Takao Enkawa & Shane J. Schvaneveldt [Publisher] [Google Scholar]

Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents
Doreén Pick & Martin Eisend [Publisher] [Google Scholar]

The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model
Ann-Kristin Knapp, Thorsten Hennig-Thurau & Juliane Mathys [Publisher] [Google Scholar]

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