Aston Marketing Research Camp


3rd Aston Marketing Research Camp, Birmingham, UK, 28 May 2014

For the third consecutive year, Aston Business School is organising a Marketing Research Camp. The purpose of this camp is to bring world-leading researchers in marketing together to generate exciting and fruitful discussions about research practice and identify promising research directions. Our three guest speakers are worldwide leading marketing researchers: – Rob Kozinets, York University – Karen Gedenk, Hamburg University – Klaus Wertenbroch, INSEAD

Aston Marketing research camp is a subtle mix of plenary presentations, round-table workshops and networking opportunities.

Presentations: Our three guest speakers will present their latest work-in-progress. For each presentation, a one-hour slot is planned to allow for a detailed talk and an insightful discussion.

Workshops: Six thematic workshops will be led by our guest speakers and other distinguished researchers. A round-table format of 10-12 participants will enable deep and informal interaction.

Time for networking: Several discussion timeslots will be arranged as additional opportunities to meet and discuss in a relaxed atmosphere (last year, participants from over 40 universities across the UK and Europe attended the camp).

Date and location: 28 May 2014 – Aston Business School, Birmingham, UK

Registration and fees: To ensure a convivial and comfortable interaction, the number of available places is limited to 60 people. Therefore we encourage you to register as quickly as possible if you are interested in this event. A £40 participation fee is asked to cover for conference room booking and lunch fees.

To register and see the detailed program, please visit the event webpage:

Accommodation Rooms are available in the Aston Conference Centre. Moreover, Aston Business School is located within walking distance of Birmingham city centre where you can find lots of hotels. Contact For any information about this event, please contact Dr Julien Schmitt,

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