Summaries of Usable Findings


The Usable Findings platform announces a contest for the best summaries of usable findings; Deadline 15 Mar 2014

Contest for Best Summaries

We are pleased to announce a contest for best summaries of usable findings, with the official launching of the platform.

Summaries submitted between now and March 15, 2014 will be considered for the awards: $500 for the best summary, $300 for the second best and $200 for the third best. Best summaries will be selected from those with highest ratings by the platform’s Board of Curators in terms of the vigor of the study, practical value and quality of writing. Winners will be announced at 2014 American Academy of Advertising Conference in Atlanta on March 27-30, 2014.

Interested authors should visit and submit their study summaries online. Inquiries should be emailed to

The platform is built upon crowdsourcing technology, integrated with social media and optimized for mobile devices. It aims at being a primary venue for practical knowledge sharing in our fields of advertising, communication and marketing.

The development is made possible by a grant from Marketing Science Institute.

Hairong Li, Ph.D.
Michigan State University

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