TOC: Soc Mar Quart


Social Marketing Quarterly, 20(1)

Letter From the Editor
John Strand [Publisher]

Twenty Years
James H. Lindenberger and Carol A. Bryant [Publisher]

If Safety Were All We Thought of, Who Would Ever Fall in Love? Social Marketing: A Look Back
William Smith [Publisher] [Google Scholar]

Social Marketing: A Systematic Review of Research 1998-2012
V. Dao Truong [Publisher] [Google Scholar]

Choosing Effective Behavior Change Tools
Doug McKenzie-Mohr and P. Wesley Schultz [Publisher] [Google Scholar]

Boaters? Perceptions of a Mobile App for a Marine Conservation Social Marketing Campaign
Kamra Bowerman and Denise E. DeLorme [Publisher] [Google Scholar]

Using the Extended Parallel Process Model to Understand Texting While Driving and Guide Communication Campaigns Against It
Magdalena Cismaru [Publisher] [Google Scholar]

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