TOC: Intl Mar Rev


International Marketing Review, 31(1)

How global brands create firm value: the 4V model
Jan-Benedict Steenkamp [Publisher] [Google Scholar]

The influence of national cultural values on the use of rewards alignment to improve sales collaboration
Peter Magnusson, Robert Peterson, Stanford A. Westjohn [Publisher] [Google Scholar]

Uncovering the influence of the international marketing function in international firms
Itzhak Gnizy, Aviv Shoham [Publisher] [Google Scholar]

Use, abuse or contribute!: A framework for classifying how companies engage with country image
Niki Hynes, Barbara Caemmerer, Emeline Martin, Eliot Masters [Publisher] [Google Scholar]

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