Revisit: Design, Branding and Marketing


2nd International Colloquium on Design, Branding and Marketing, Nottingham Trent University, 9-10 Dec 2014; Deadline 30 Jun



9th-10th December 2014, Nottingham Trent University, United Kingdom


Relationship between Marketing and Design:

Research, Practice and Education



The relationship between marketing and design has a long heritage. This has been evident in the development of branding and identity, promotion, product development, retail design and currently online and multimedia consumer engagement. Over time the engagement with branding, corporate and service design has become more significant, with product, graphic and interior design spanning many facets of private and public sector marketing management. Less tangibly, creative approaches to marketing problems are demanded and more evident in an increasingly competitive and unpredictable environment. In terms of research methodologies and methods, both marketing and design have distinctive but often complementary approaches that merit further development.


This colloquium will examine current issues concerning the interface between marketing and design, with an emphasis on interdisciplinary connections between research, practice and teaching, exploring the use of research and practice to inform the content of marketing and design curricula. How does creative thinking and practice influence marketing, research and the curriculum? Is design used to maximum effect in marketing practice and theory? How are design management strategies successfully adopted and incorporated into marketing and design curricula? To what extent are visual images understood in local and global communities? How do mobile marketing and e-marketing solutions contribute?

The event is co-hosted by Middlesex University, The University of Lincoln, Nottingham Trent University and Bournemouth University. This 2nd International Colloquium on the theme of Design, Branding and Marketing will be held on 9th and 10thDecember 2014, featuring presentations by leading academics and practitioners in this field at Nottingham Trent University’s city campus. This will build on the success of the 1st International Colloquium on Global Design and Marketing, which was held at the University of Lincoln in 2011. Nottingham Trent University’s Business School is based in the recently redesigned Newton Building, situated in the centre of the historic city of Nottingham, within walking distance of the city’s famous castle, the new Nottingham Contemporary Arts Centre and Paul Smith’s flagship store and a short drive from Sherwood Forest Visitor Centre. Nottingham is easily accessible internationally via East Midlands Airport, which is half-an-hour away by taxi, or a train journey of less than two hours from the major UK cities of London, Manchester and Birmingham. Delegates can take advantage of discounted rates at local hotels for this event.

The two-day colloquium will bring together practitioner and scholarly experts in the area of design and marketing to share their knowledge and experiences with fellow academics and practitioners. Scholarly, conceptual, empirical and practitioner papers are welcomed, especially those that address the colloquium theme of integrating research, practice and teaching. Papers may address issues including, but not necessarily limited to:

·      brand management, identity, and co-creation

·      corporate/organisational identity, image and reputation

·      collaboration between marketers and designers

·      graphic design

·      visual identity

·      advertising

·      packaging design

·      sustainable marketing and design

·      marketing communications

·      interior and spatial design

·      information environments

·      organisational identity and image

·      viral marketing

·      e-commerce and online marketing

·      design for interaction and moving images

·      digital media design

·      product design

·      visual research methodologies

·      symbols, signs and consumption

·      semiotics

·      aesthetics and their application to marketing

·      design practice based research, and its implications for marketing

·      other design/marketing topics.


Abstract deadline: June 30th 2014

Full paper deadline: February 28th 2015


Extended abstracts of between  1,000 to 1,500 words (with up to six keywords) will be subjected to a double-blind peer review process and published in the Colloquium proceedings.  Prospective contributors with queries concerning the potential suitability of topics or other matters concerning contributions are invited to contact the Colloquium Chair and Director, Professor T.C. Melewar.


Outstanding papers on topics in the realm of general management relevant to corporate/organisational identity, image and reputation will be published in a Special Issue of the Journal of General Management after going through the blind peer review process.


Colloquium Chair and Director:

Professor T.C. Melewar (Middlesex University)



Associate Directors:

Professor  Charles Dennis (The University of Lincoln)


Professor Anthony Kent (Nottingham Trent University)

Assistant directors:

Helen Goworek (Nottingham Trent University)

Charles McIntyre (Bournemouth University)

Please direct all abstracts (maximum 1,500 words) and queries about contributions to:

T.C. Melewar 

Please direct any other enquiries about this colloquium to:

Helen Goworek

Charles McIntyre




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