Argo Gets Anderson Award


The AMA Foundation has awarded Jennifer Argo the 2014 Erin Anderson Award for an emerging female marketing scholar and mentor

The American Marketing Association Foundation (AMAF) announces Jennifer Argo, the George M. Cormie Professor of Marketing at the Department of Marketing, Business Economics and Law, University of Alberta, as the recipient of the 2014 Erin Anderson Award for an emerging female marketing scholar and mentor.

Professor Argo’s research primarily focuses on the impact of social influences on consumers’ thoughts, feelings, and behaviors. She has published in leading journals including Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and Psychological Science.  She currently serves as an Associate Editor at both the Journal of Consumer Research and the Journal of Consumer Psychology.  She teaches Principles of Marketing and Marketing Strategy to undergraduates and Consumer Behavior to Ph.D students.

“Jennifer Argo is not only a fantastically accomplished researcher, her mentoring of doctoral students and junior faculty (across the field and at various institutions) is unparalleled.  Over the course of her career she has demonstrated tenacity, grit, and a great deal of compassion, all of which are synonymous with the spirit of the Erin Anderson award.  The award committee offers our unqualified support and congratulations and look forward to her continuing contributions in the future,” said Professor Sandy Jap, Chair of the 2014 Erin Anderson Award Committee.

The Erin Anderson Award recognizes and honors the life of Erin Anderson, a widely respected mentor and marketing scholar from INSEAD whose research made significant contributions to the marketing discipline.  Not only was Professor Anderson a distinguished scholar; she was a dedicated mentor.  She shared her experiences and insights with many faculty members and Ph.D. students as they launched their academic careers.  Erin Anderson encouraged and enabled women in academe.

For additional information about the Erin Anderson Award, visit:

For AMA Winter 2014 information visit:

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