The Journal of Research in Interactive Marketing announces the call for papers for a special issue addressing Teaching with Interactive Technology.  The deadline for submission is January 15, 2015.

Purpose of the Special Issue

The practice of marketing continues to become more strategized, particularly direct and highly focused, with what seems to be consistently updated and/or new interactive technology. Teaching with interactive technology allows those educating to engage in a way that differs from the traditional lecture-style model. Additionally, it allows those teaching to bridge the gap between marketing and practice by allowing learners hands-on opportunities to interact with platforms that are used in the daily practice of marketing.

Although teaching can be highly rewarding, it can also be quite daunting with the ever-changing technology that is available. The aim to strike a balance between conceptual knowledge and theory with that of skills training can be challenging. The pressure of responsibility for preparing the next generation of marketing professionals in our global society can be stressful. Yet, even with these challenges, interactive technology has opened new doors and helped propel marketing education into engaging and exciting new arena in pedagogy.

The goal of this special issue is the further develop our understanding of teaching with interactive technology by expanding the body of knowledge pertaining to the subject and advancing the marketing pedagogy in respect to the applications, tools, and techniques of teaching with interactive technological platforms.

The special issue approaches this topic from both an educational and professional realm in an effort to examine the variety of interactive technologies through research, pedagogy, and practice that all aim to advance the marketing field. Whether it be in the application of the technology in the classroom, or the learning and/or training for the interactive technological platform, all submissions are welcome.

This special issue aims to bring together technological and pedagogical perspectives in the area of interactive technology. The themes include but are not limited to:?

·         Educational applications using interactive technology

·         Pedagogical approaches and evaluations?when teaching with interactive technology

·         Bridging the role of interactive technology in the boardroom to the classroom

·         Demonstrated data on application of interactive technology in the classroom beyond the educational realm

·         Emerging trends

Certainly other topic areas fit with the aims of the special issue and any questions as to the suitability of the topic should be addressed to the Guest Editor.

Format and Submission Information

Submitted manuscripts should follow the format as indicated in the author guidelines on the journal website: www.emeraldinsight.com/jrim.htm.

As a guide, papers should be between 4,000 to 6,000 words. Papers are reviewed by the Special Issue Guest Editor and if it is judged as suitable for this publication, the manuscripts are sent to two referees for double-blind peer review.  Submissions should be made via the journal’s ScholarOne site at: http://mc.manuscriptcentral.com/jrim?If you would be interested in reviewing other papers which have been submitted to this issue of the journal please indicate so on Step 4 of the ScholarOne submission process in the ‘Cover Letter’ box and an account will be created for you.

Others interested in reviewing should contact the Guest Editor.

Submission deadline

The deadline for electronic submission is January 15, 2015.

Special Issue Guest Editor

For more information, please contact the Special Issue Guest Editor: Alisa Agozzino, PhD, APR  a-agozzino@onu.edu

 

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