Call For Papers – 2014 Annual Meeting of the Decision Sciences Institute

Track Name: Social Media

Description:

As consumer usage of social media platforms has become ubiquitous, marketing managers have recognized these new channels (e.g., Facebook, Twitter, Pinterest, Instagram) as a vital tool to use to reach key consumer segments. This track seeks behavioral, empirical, or managerial work studying the marketing implications of social media from both a consumer and managerial perspective.

Possible topics on which papers can be submitted include but are not limited to:

Marketing strategies for specific social media channels, ROI of social media marketing, the intersection of social media and mobile marketing, building online consumer communities, understanding and analyzing user-generated content, viral marketing, the effects of social media activity on consumers’ offline behavior, and facilitating consumer-brand connections and engagement using social media.

Possible panel proposal: Branding in a Social Media World

This panel would focus on laying out a research agenda for understanding how brands can best build relationships with consumers using social media. Email the Track Chair if you are interested in participating.

Please see http://dsi-tampa2014.org/submission/ for instructions for submission.

Important Dates:

Conference Management System accepting submissions now

05/01/2014    Full Paper Submissions Deadline
05/15/2014    Papers Abstracts Submission Deadline
05/15/2014    Panels Proposals Deadline
07/01/2014    Authors Notified of Paper Acceptance Decision
07/15/2014    Full Paper Revisions Resubmission

 

Rebecca Walker Naylor, Track Chair
The Ohio State University
naylor_53@fisher.osu.edu

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