Decision Sciences 2014
Social Media Track of the Decision Sciences Institute Annual Meeting 2014, Tampa, 22-25 Nov 2014; Deadline 1 May
Call For Papers – 2014 Annual Meeting of the Decision Sciences Institute
Track Name: Social Media
As consumer usage of social media platforms has become ubiquitous, marketing managers have recognized these new channels (e.g., Facebook, Twitter, Pinterest, Instagram) as a vital tool to use to reach key consumer segments. This track seeks behavioral, empirical, or managerial work studying the marketing implications of social media from both a consumer and managerial perspective.
Possible topics on which papers can be submitted include but are not limited to:
Marketing strategies for specific social media channels, ROI of social media marketing, the intersection of social media and mobile marketing, building online consumer communities, understanding and analyzing user-generated content, viral marketing, the effects of social media activity on consumers’ offline behavior, and facilitating consumer-brand connections and engagement using social media.
Possible panel proposal: Branding in a Social Media World
This panel would focus on laying out a research agenda for understanding how brands can best build relationships with consumers using social media. Email the Track Chair if you are interested in participating.
Please see http://dsi-tampa2014.org/submission/ for instructions for submission.
Conference Management System accepting submissions now
05/01/2014 Full Paper Submissions Deadline
05/15/2014 Papers Abstracts Submission Deadline
05/15/2014 Panels Proposals Deadline
07/01/2014 Authors Notified of Paper Acceptance Decision
07/15/2014 Full Paper Revisions Resubmission
Rebecca Walker Naylor, Track Chair
The Ohio State University
|The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership