Decision Sciences 2014


Social Media Track of the Decision Sciences Institute Annual Meeting 2014, Tampa, 22-25 Nov 2014; Deadline 1 May

Call For Papers – 2014 Annual Meeting of the Decision Sciences Institute

Track Name: Social Media


As consumer usage of social media platforms has become ubiquitous, marketing managers have recognized these new channels (e.g., Facebook, Twitter, Pinterest, Instagram) as a vital tool to use to reach key consumer segments. This track seeks behavioral, empirical, or managerial work studying the marketing implications of social media from both a consumer and managerial perspective.

Possible topics on which papers can be submitted include but are not limited to:

Marketing strategies for specific social media channels, ROI of social media marketing, the intersection of social media and mobile marketing, building online consumer communities, understanding and analyzing user-generated content, viral marketing, the effects of social media activity on consumers’ offline behavior, and facilitating consumer-brand connections and engagement using social media.

Possible panel proposal: Branding in a Social Media World

This panel would focus on laying out a research agenda for understanding how brands can best build relationships with consumers using social media. Email the Track Chair if you are interested in participating.

Please see for instructions for submission.

Important Dates:

Conference Management System accepting submissions now

05/01/2014    Full Paper Submissions Deadline
05/15/2014    Papers Abstracts Submission Deadline
05/15/2014    Panels Proposals Deadline
07/01/2014    Authors Notified of Paper Acceptance Decision
07/15/2014    Full Paper Revisions Resubmission


Rebecca Walker Naylor, Track Chair
The Ohio State University

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership