CALL FOR PAPERS

Journal of Advertising

Special Issue: Re-Inquiries in Advertising Research

The Journal of Advertising is inviting submissions to a special issue on “Re-Inquiries in Advertising Research.” Advertising research is dominated by single studies that are based on small sample sizes and imperfect measures. In order to trust the findings in these studies, re-inquiries are needed. The mission of this special issue is to publish research that empirically corroborates, qualifies, or questions the robustness of previously published insights in advertising research.

The most common type of submission expected will be replication studies. The replication should be performed for an important and interesting phenomenon in advertising research. Authors can submit both exact replications and conceptual replications. An exact replication is a study that re-investigates a previously published effect in advertising research and measures the same independent and dependent variables, uses the same procedures, and has equivalent samples. A conceptual replication is a study that re-investigates a previously published effect in advertising research with a predefined deviation (e.g., modified product category, other cultural context, one or more new variables to assess boundary conditions). Broad generalization studies (i.e., large scale single studies that cover multiple products, advertisements, and/or countries) and meta-analyses will also be considered. These studies are expected to generalize or differentiate previously reported findings on a broad empirical basis.

Replication studies should clearly describe the effect or study to be replicated and – if applicable – the difference between the original study and the replication, followed by a detailed report on procedure, findings, and discussion. Replication and generalization studies need to report any descriptive statistics (e.g., means, standard deviations, correlation matrices) that can be potentially used in subsequent meta-analytical studies. All studies should clearly describe and explain the effect to be studied, procedure, findings, and discussion.

Corroborative findings as well as conflicting, marginal, and even null findings will be acceptable, given that the outcomes are trustworthy. Submissions to the special issues will be evaluated based on their importance and relevance and the study’s achievements in examining robustness. In the cover letter, authors can explain why they think their replication is important and relevant. If authors are unsure about the importance and relevance of a replication study, they may contact the special issue editors early in the process.

Guidelines for Paper Submission

Authors are encouraged to draft papers that are as condensed and to-the-point as possible. Papers should be no longer than 20 pages in length (including references, tables/figures, and appendices). Authors should follow the other format guidelines on the Journal of Advertising website. Please visit www.tandfonline.com/ujoa and click on the “Authors and Submissions” tab. Submissions will be subjected to double-blind peer review. The special issue editors will oversee the process.

The deadline for submissions is December 31, 2014. All manuscripts should be submitted through the Journal of Advertising online submission system, ScholarOne (http://mc.manuscriptcentral.com/ujoa), during December 1-31. Authors should select “SPECIAL ISSUE: Re-Inquiries in Advertising Research” at “Manuscript Type.” Please also note in the cover letter that the submission is for the special issue on Re-Inquiries in Advertising Research.

For additional information, please contact the Guest-Editors for the Special Issue.

Special Issue Co-Editors (in alphabetical order):

• Martin Eisend, European University Viadrina, Germany, email: Eisend@europa-uni.de
• George R. Franke, University of Alabama, U.S.A., email: gfranke@cba.ua.edu
• James H. Leigh, Texas A&M University, U.S.A., email: JLeigh@mays.tamu.edu

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