Revisit: Global Marketing Conference 2014
Introduction
2014 Global Marketing Conference and various special issues, Singapore, 15-18 Jul 2014; Deadline now 15 Feb
Call for Papers: Global Marketing Conference (GMC) & Special Issue of
Journal of Business Research on Service Innovation, Renewal, and Adoption/Rejection Research
Extended Submission Deadline: Feb. 15th, 2014
The 2014 Global Marketing Conference (GMC) will be held in Singapore, on July 15–July 18, 2014. This year’s conference theme is, “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.” The theme emphasizes the need for educators and business leaders to make sense, plan, and interpret outcomes accurately of implementing service innovations in dynamic global contexts. For more information about the GMC, please visit the following web site (http://kamsconference.org/2014/index.html).
Empirical and qualitative manuscripts addressing the following issues are particularly welcome for the track and special issue consideration regarding the topic “Service Innovation, Renewal, and Adoption/Rejection Research.” These topics include:
· Multi-country or cross-national adoption/rejection of service innovations
· Consumer adoption versus rejection differences of seemingly similar innovations
· Green/environmental service innovation challenges
· Communicating and managing service innovations
· Global service innovation and strategic drift
· Drivers for radical versus incremental service innovations
· Service workers delivery of innovations
· Adopters versus non-adopters of service innovations
· Social innovations
· Experiential innovations
· Business model innovations
· Technology based innovations
· Innovations targeted on the bottom of the pyramid
· User-driven innovations
· Unique characteristics of service innovations
· Service innovation life cycles
· Development processes of service innovations
This track’s focus does not include service co-creation or service dominant logic. Authors are encouraged to send manuscripts on those topics to other conference tracks.
All submissions, reviewing and notification will be conducted electronically through e-mail. If you do not receive confirmation of your submission within seven days, please contact the track chairs. Please submit manuscripts in an MS WORD document in Times New Roman 12-font. Submissions should have page numbers and be limited to 20 pages of text in length. References and citations should follow the Journal of Business Research style. Please place all tables and figures at the end of the manuscript (following the references). The manuscripts title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well. Submissions will be evaluated by a double-blind review process. Information identifying the submission authors should only be listed on the title page. ONLY selected GMC conference papers from research reports presented at the 2014 Global Marketing Conference in Singapore will be considered for a special edition of the Journal of Business Research on Service Innovation, Renewal, and Adoption/Rejection Research.
Conference submissions should be sent to all three track chairs/guest editors. Authors may contact the track chairs with inquiries relating to the issue.
· Professor Drew Martin, College of Business and Economics, University of Hawaii at Hilo, 200 West Kawili Street, Hilo, Hawaii 96720-4091, USA, drmartin@hawaii.edu, Tel: +1-808-974-7553, Fax: +1-808-974-7685
· Professor Sunmee Choi, Yonsei University, 134 Sinchondong, Seodaemun-Gu, Seoul, Republic of Korea 120-749, sc128@yonsei.ac.kr, Tel: +82-2-2123-5479, Fax: +82-2-364-7828.
· Professor Anders Gustafsson, Karlstad University, Service Research Center, Karlstad, Sweden, and BI – Norwegian Business School, Oslo, Norway Anders.Gustafsson@kau.se, Tel: +46-54-7001556
JBR
Call for Papers:
A Special Issue of Journal of Business Research on
‘Customer Equity and Value Management of Global Brands: Bridging Theory and Practice from Financial and Marketing Perspectives’
Extended Submission Deadline: Feb. 15th, 2014
The 2014 Global Marketing Conference at Singapore will be held at Marina Bay Sands, Singapore on July 15-18, 2014. This event is hosted by American Marketing Association, Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, and Australian & New Zealand Marketing Academy. This year’s conference theme is “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.” For more information about the conference, please visit the following web site (http://kamsconference.org/2014/).
Journal of Business Research will publish a special issue on ‘Customer Equity and Value Management of Global Brands: Bridging Theory and Practice from Financial and Marketing Perspectives’ with selected papers presented in 2014 Global Marketing Conference.
Both empirical and qualitative manuscripts addressing the following issues are particularly welcome for this special issue of JBR on ‘Customer Equity and Value Management of Global Brands: Bridging Theory and Practice from Financial and Marketing Perspectives’:
(*Topics will focus on, but are not limited to, the following)
? Customer equity management of global brands with financial and/or marketing perspectives
? Customer equity and/or customer value management with financial and/or marketing
perspectives
? Globalization of customer equity and/or customer value management
? Technological advancement of measuring customer equity and/or customer value
? Cross-cultural analysis of customer equity and/or customer value for global brands
? Cutting-edge research methods to better understand customer equity and/or customer value
? Trends and future impact of customer equity and/or customer value management
? Customer lifetime value management
? Historical and cultural background of customer equity and/or customer value management
? Interaction between new marketing environment and customer equity and/or customer value
management
? Technology’s changing role in marketing decision making and planning through customer equity
analysis and/or customer value analysis
All submissions, reviewing and notification will be conducted electronically. If you do not receive confirmation of your submission within seven days, please contact the track chairs. Please submit manuscripts in a WORD Document in Times New Roman 12-font. Submissions should have page numbers and be limited to 20 pages of text in length. References and citations should follow the Journal of Business Research style. Please place all tables and figures at the end of the manuscript (following the references). The manuscripts title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well. The review process will be double blind, information that identifies the submission authors should only be listed on the title page. Selected conference papers from research reports presented at the 2014 Global Marketing Conference at Singapore, July 15-18, 2014 will be considered for this special edition of the Journal of Business Research.
Submissions should be sent to all of two chairs:
– Prof. Anthony Di Benedetto (Temple University), Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237.
– Prof. Kyung Hoon Kim (Changwon National University), Dept. of Business Administration, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346, Fax: +82-55-263-9096.
For More Information:
http://kamsconference.org/2014/
http://www.journals.elsevier.com/journal-of-business-research/
Call for Papers: 2014 Global Marketing Conference (GMC) &
Special Series of Journal of Travel Research on Emerging-Market Tourist Behavior
Track Chair/Guest Editor: Xiang (Robert) Li, Ph.D., School of Hotel, Restaurant, and Tourism Management, University of South Carolina, Columbia, South Carolina, 29208, USA robertli@sc.edu
Manuscript submissions must be received by February 15, 2014
The 2014 Global Marketing Conference (http://kamsconference.org/2014/index.html) will be held in Singapore, on July 15–July 18, 2014. The theme of this year’s conference is “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.” We warmly welcome submissions regarding the topic ‘Emerging-market Tourist Behavior’ for conference track and JTR special series consideration.
The impact of emerging markets to the global economy has been increasingly recognized. Tourism marketers around the world are competing fiercely for tourists from “future powerhouses” such as the BRICS countries (WTM, 2012). As for inbound tourism, UNWTO (2012) estimates that by 2030 the market share of emerging markets will reach 57%, equivalent to one billion international tourist arrivals.
The growth of emerging markets has sparked substantial scholarly attention. Some researchers suggest that traditional marketing assumptions need to be reevaluated in the emerging-market context, whereas others argue it is time to break free from the old paradigm and reinvent business models and theories specifically for emerging markets (Burgess & Steenkamp, 2006; London & Hart, 2004; Sheth, 2011). The ‘Emerging-market Tourist Behavior’ conference track and JTR special series, focusing primarily on domestic and outbound tourist from the emerging markets, call for more attention to this important topic in the tourism field. Both empirical and conceptual papers are welcomed. Multi- or interdisciplinary research, innovative research ideas and approaches exploring new theoretical and methodological territories are encouraged.
Some example topics include, but are not limited to the following:
• Contextual characteristics of emerging-market tourist research
• The utility of existing theories and models in understanding emerging-market tourists
• National culture and travel behavior
• Methodological challenges in studying emerging-market tourist behavior
• Product preferences, travel motivation and constraints
• Travel decision-making process and information search
• Destination image and awareness
• Travel behaviors and psychology of various market segments
All submissions, reviewing and notification will be conducted electronically. If you do not receive confirmation of your submission within seven days, please contact the track chair. Please submit manuscripts in an MS WORD document in Times New Roman 12-font. All papers accepted for review will be subjected to a double blind peer review procedure. Initial submissions for the conference track should have page numbers and be limited to 20 pages of text in length (double space). The format of the papers must comply with the Journal of Travel Research guidelines. Please place all tables and figures at the end of the manuscript (following the references). Information identifying the submission authors (affiliation, mailing address, telephone number, and e-mail address) should only be listed on the title page.
A highly selected few top papers presented in the “Emerging-market Tourist Behavior” conference track will be considered for a special series of the Journal of Travel Research. If you are interested in publishing in this special series, please clearly indicate so to the track chair. Once selected, you will be invited to submit your full paper for further review with JTR.
Please submit your paper before Feb. 15, 2014 to the Track Chair/Guest Editor: Dr. Xiang (Robert) Li (robertli@sc.edu), School of Hotel, Restaurant, and Tourism Management, University of South Carolina, Columbia, South Carolina, 29208, USA.
International Journal of Advertising – Special Issue
“Social Responsibility in Advertising”
Extended Submission Deadline: Feb. 15th, 2014
In the past decades, interest has been growing in socially responsible advertising, defined as “an organized effort conducted by one group (the change agent) which attempts to persuade others (the target adopters) to accept, modify, or abandon certain ideas, attitudes, practices or behavior" (Kotler, Roberto, and Lee 2002).
The concept implies 1) applying commercial marketing concepts, knowledge, and techniques to noncommercial ends for the welfare of society, such as campaigns against smoking and drunken driving; 2) using commercial marketing to promote goods and services that enhance consumers‘ well-being and, by extension, benefit society (http://www.businessdictionary.com/).
Researchers in diverse disciplines including marketing, psychology, advertising, and communications have explored ways to encourage consumers and companies to adopt socially responsible behaviors and ways to inform and motivate policy makers to act on these ideas.
Applying these definitions to the advertising context, social responsibility in advertising includes both social and advertising sides. That is, socially responsible advertising promotes socially beneficial ideas and actions (e.g., green advertising), or discourages socially detrimental ideas and actions (e.g., anti-drunk-driving campaigns). Critics argue, however, that when for-profit advertisers endorse social responsibility, they are inherently serving commercial purposes, diluting the value of socially responsible advertising.
In this special issue, we aim to feature some of the latest works examining social responsibility in advertising. We particularly welcome papers combining theory and practice to offer new perspectives that may help academics, practitioners, and policy makers better understand and apply research in socially responsible advertising.
Suggested topics include but are not limited to:
• Advertising that emphasizes socially beneficial ideas such as:
o Environmental issues
o Health communication, obesity
o Drugs, alcohol, tobacco, guns, weapons
o Drinking while driving, texting while driving
o Energy/water conservation, carpooling
o HIV & STDS, condom use
o Youth and child welfare
o Stigma, racism, discrimination, violence, suicide
· Commercial advertising campaigns that emphasize socially responsible values (e.g., a hybrid car ad that emphasizes eco-friendly features)
Submission information
Manuscripts should be presented at the 2014 Global Marketing Conference at Singapore, and subsequently submitted through the track chairs for consideration for IJA publication.
Extended Submission deadline of 2014 Global Marketing Conference at Singapore is Feb. 15th, 2014.
Direct inquiries to the Special Issue Editors:
Sukki Yoon – Associate Professor of Marketing, Bryant University (syoon@bryant.edu)
Sangdo Oh – Assistant Professor of Marketing, UNIST (sangoh@unist.ac.kr)
For More Information:
International Journal of Advertising: http://www.internationaljournalofadvertising.com/
2014 Global Marketing Conference at Singapore: http://kamsconference.org/2014/
Call for Papers: 2014 Global Marketing Conference at Singapore &
International Marketing Review Special Track:
When Does Country of Origin Matter?
Extended Submission Deadline: Feb. 15th, 2014
The 2014 Global Marketing Conference (GMC) will be held in Singapore, on July 15–July 18, 2014.This year’s conference theme is, “Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice.” The theme emphasizes the need for educators and business leaders to make sense, plan, and interpret outcomes accurately of implementing service innovations in dynamic global contexts. For more information about the GMC, please visit the following web site (http://kamsconference.org/2014/index.html).
International Marketing Review will organize ‘IMR Special Track: When Does Country of Origin Matter?’ in 2014 GMC at Singapore. A selection of the best papers presented in the track will be considered for publication in a focused issue of IMR titled “When Does Country of Origin Matter?”
A great deal of research attention focuses on the issue of “Country of Origin”(COO), with papers examining how COO shapes both consumer behavior and organizational behavior, and how marketers can overcome or take advantage of COO in their strategies. At the International Marketing Review, a high proportion of the submissions we receive focus on COO topics, and IMR has published many of these, including papers published in regular issues, two formal special issues covering COO matters (volume 25, issue 4, 2008 and volume 27, issue 4, 2010), a focused issue covering COO debates (volume 28, issue 5, 2011), and conferred a best paper award to a COO-focused manuscript (Riefler and Diamantopoulos 2007).
There are troubles with the COO research field, however. Samiee et al. (2005) argue that COO may not be important, that COO researchers have been investigating the issue in the wrong way using incorrect questions (Samiee 2009), and that COO research is unimportant, atheoretic and lacks managerial relevance (Samiee 2011). Usunier (2011) concurs with Samiee and colleagues, and jointly, their perspectives support the notion of restarting research on COO – adopting new methods, new variables, and seeking to answer new questions. For instance, Samiee (2011) suggests a need to focus on Brand Origin (BO) rather that COO. Usunier (2011) agrees, suggesting that research shifts to the study of country of brand, brand origin recognition accuracy, and confidence in brand origin assessment. Others argue for the relevance of COO research, and argue that there is no crisis or that it is exaggerated (e.g., Diamantopoulos et al. 2011; Magnusson et al. 2011).
In this International Marketing Review special track, we seek papers that take these debates further, which evaluate COO research from critical perspectives, that question basic assumptions regarding the nature of COO, and/or that provide solutions in the form of empirical data. Papers might:
– Address the content and dimensionality of COO.
– Examine the empirical COO evidence from a critical perspective.
– Present new compelling evidence on COO and its outcomes/or lack thereof.
– Explore new ways of studying COO, such as brand origin, and brand origin accuracy.
– Conceptualize hereto unstudied elements of COO.
– Present/validate new measures of COO dimensions.
– Present new conceptual models of COO variables’ boundary conditions.
– Study the homogeneity and temporal aspects of COO beliefs.
All submissions, reviewing and notification will be conducted electronically through e-mail. If you do not receive confirmation of your submission within seven days, please contact the track chairs. Please submit manuscripts in an MS WORD document in Times New Roman 12-font. Submissions should have page numbers and be limited to 20 pages of text in length. References and citations should follow the International Marketing Review style. Please place all tables and figures at the end of the manuscript (following the references). The manuscripts title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well. Submissions will be evaluated by a double-blind review process. Information identifying the submission authors should only be listed on the title page.
Conference submissions should be sent to the track chair by Feb. 15th, 2014. Authors may contact the track chair with inquiries relating to the issue.
International Marketing Review Homepage: http://www.emeraldinsight.com/imr.htm
IMR Special Track Chair: Professor Byeong-Joon Moon, School of Management, Kyung Hee University, 26 Kyunghee-daero, Dongdaemun-gu, Seoul 130-701, Republic of Korea, bmoon@khu.ac.kr, Tel: +82–2–961–2156, Fax: +82–2-961–0515.
