CALL FOR PAPERS
THE YALE CENTER FOR CUSTOMER INSIGHTS

will hold its 9th annual Customer Insights Conference on May 9 &10, 2014 at the Yale School of Management’s brand new campus in New Haven, Connecticut.

Abstracts are invited on research pertaining to:

• Understanding customer choice
• New product innovations
• Branding
• Social media
• Competitive marketing strategies

One presenter’s registration fee, travel, and two nights of hotel expenses will be paid by Yale University.

– In addition to academic speakers, the program includes leaders in customer insights from various industries.

– The conference will begin with a reception on Thursday evening, May 8th, and will end midday on Saturday, May 10th.

SUBMISSION REQUIREMENTS

• All empirical papers (behavioral, quantitative and managerial) are encouraged for all tracks.
• Submitted abstracts should be one to two pages in length and double-spaced in pdf. format. Include the title of the paper, names, affiliations, mailing and email addresses of the authors. Please specify who will be presenting at the conference.
• Information and registration information can be found at http://som.yale.edu/2014-customer-insights-conference

Abstracts (in pdf. form) should be sent to ycci@som.yale.edu by January 31st, 2014.

REVIEW COMMITTEE Zoe Chance, Shane Frederick, Nathan Novemsky, Subrata Sen and Jiwoong Shin (Yale University).

The mission of the YALE CENTER FOR CUSTOMER INSIGHTS is to partner with global thought leaders to develop and test new theories that advance the frontiers of knowledge of evolving customer behavior.

new haven, connecticut – may 9 & 10, 2014

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