TOC: Mar Intel Planning


Marketing Intelligence & Planning, 32(1)

Consumers’ susceptibility to interpersonal influence as a determining factor of ecologically conscious behaviour
Arpita Khare [Publisher] [Google Scholar]

The emotional dimension of the consumption of luxury counterfeit goods: an empirical taxonomy
Leonidas A. Zampetakis [Publisher] [Google Scholar]

Customer engagement planning emerging from the “individualist-collectivist”-framework: An empirical examination in China and UK
Bang Nguyen, Kirk Chang, Lyndon Simkin [Publisher] [Google Scholar]

Coupon redemption behaviour: a Malaysian cross-segment investigation
Philip J. Kitchen, Sharifah Faridah Syed Alwi, Norbani Che-Ha, Pei Yee Lim [Publisher] [Google Scholar]

Students’ perceptions of an internationalised learning environment
Vanessa Quintal, Ian Phau [Publisher] [Google Scholar]

Attitudinal, personal, and job-related predictors of salesperson turnover
Brent M. Wren, David Berkowitz, E. Stephen Grant [Publisher] [Google Scholar]

Sales training: comparing multinational and domestic companies
Ashraf M. Attia, M. Asri Jantan, Nermine Atteya, Rana Fakhr [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership