Revisit: Marketing Orientation and Strategy
Introduction
Understanding Strategic Marketing ? Marketing Orientation, Strategy and Firm Performance, Special Issue of Industrial Marketing Management; Deadline now 15 Feb 2014
Call for Papers
Special Joint Issue
Industrial Marketing Management
Extended Submission Deadline: Feb. 15th, 2014
Understanding Strategic Marketing – Marketing Orientation, Strategy and Firm Performance
Industrial Marketing Management will publish a special issue with best papers presented in ‘2014 IMM-GAMMA Joint Symposium: Understanding Strategic Marketing – Market Orientation, Strategy and Firm Performance’.
‘2014 IMM-GAMMA Joint Symposium: Understanding Strategic Marketing – Market Orientation, Strategy and Firm Performance’ will be held in ‘2014 Global Marketing Conference at Singapore’ at Marina Bay Sands, Singapore July 15-18th, 2014.
Global Alliance of Marketing & Management Associations (GAMMA) is the organizer of 2014 Global Marketing Conference at Singapore.
Editor:
Dr. Peter LaPlaca
Editor of Industrial Marketing Management
24 Quarry Drive, Suite 201 Vernon, CT 06066-4917, USA
plaplaca@journalimm.com,
Tel: +1-860-875-8017.
All papers considered for this special issue must focus on industrial or B2B markets; theoretical, empirical and case based papers will be considered. Please submit a single MSWord file to the above e-mail address no later than Feb, 15th, 2014.
For More Information:
Industrial Marketing Management: plaplaca@journalimm.com
2014 Global Marketing Conference at Singapore: http://kamsconference.org/2014/
E-mail: stride@changwon.ac.kr
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