Revisit: Marketing Orientation and Strategy

Introduction

Understanding Strategic Marketing ? Marketing Orientation, Strategy and Firm Performance, Special Issue of Industrial Marketing Management; Deadline now 15 Feb 2014

Call for Papers

Special Joint Issue
Industrial Marketing Management

Extended Submission Deadline: Feb. 15th, 2014

Understanding Strategic Marketing – Marketing Orientation, Strategy and Firm Performance

Industrial Marketing Management will publish a special issue with best papers presented in ‘2014 IMM-GAMMA Joint Symposium: Understanding Strategic Marketing – Market Orientation, Strategy and Firm Performance’.

‘2014 IMM-GAMMA Joint Symposium: Understanding Strategic Marketing – Market Orientation, Strategy and Firm Performance’ will be held in ‘2014 Global Marketing Conference at Singapore’ at Marina Bay Sands, Singapore July 15-18th, 2014.

Global Alliance of Marketing & Management Associations (GAMMA) is the organizer of 2014 Global Marketing Conference at Singapore.

Editor:

Dr. Peter LaPlaca
Editor of Industrial Marketing Management
24 Quarry Drive, Suite 201 Vernon, CT 06066-4917, USA
plaplaca@journalimm.com,
Tel: +1-860-875-8017.

All papers considered for this special issue must focus on industrial or B2B markets; theoretical, empirical and case based papers will be considered. Please submit a single MSWord file to the above e-mail address no later than Feb, 15th, 2014.

For More Information:

Industrial Marketing Management: plaplaca@journalimm.com

2014 Global Marketing Conference at Singapore: http://kamsconference.org/2014/
E-mail: stride@changwon.ac.kr


The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership