Revisit: CiMaR 2014


Interactive Workshop on Teaching International Business, Vancouver, 26 Jun






Victoria, BC, Canada

June 26-28, 2014

Immediately After AIB Vancouver



S. Tamer Cavusgil, Georgia State University

Gary Knight, Willamette University

Dr. S. Tamer Cavusgil and Dr. Gary Knight are pleased to offer a teaching workshop on teaching international marketing & business on June 26, 2014 as part of the CIMaR 2014 Conference.

The practice of international marketing and business continues to evolve in this rapidly globalizing economy. For international business educators, the changing environment of cross-border business implies new and novel approaches to educating tomorrow’s managers.  Among other things, business educators need to reflect new realities including the growing importance of emerging markets and a prolonged recession.

At the same time, our teaching has to be relevant, engaging, and innovative.  A new generation of students, both undergraduate and graduate, provides new challenges for the instructor. How can we share the excitement of international markets with our students? How can we best connect and communicate with them via such pedagogical approaches as: experiential exercises and projects; web-based learning; videos; and cases and exercises?

This interactive session will focus on: (a) “what” –­ content; (b) “how” — pedagogy; and (c) “resources” – for teaching international marketing and business. The presenters will share experience and teaching tools that have been especially developed for IB educators.  The intent is also to engage participants in an interactive discussion designed to search for excellence in the teaching of international business.

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S. Tamer Cavusgil has been teaching international business/marketing for more than three decades. His professional interests encompass global marketing strategy, early internationalization, emerging markets, exporting, and pedagogy. Cavusgil is currently Fuller E. Callaway Professorial Chair, and Executive Director, Center for International Business Education and Research (CIBER), at the Institute of International Business, Robinson College of Business, Georgia State University.  Tamer is an elected Fellow of the Academy of international Business, and a visiting professor at Leeds University, U.K.

Gary Knight serves as Professor of Global Management and Helen Simpson Jackson Chair in International Management at Willamette University. Previously, he was professor of international business at Florida State University where he developed the university’s business study abroad programs in Europe and Japan. He served as a visiting Fulbright Scholar at McGill University, Canada. His research emphasizes international strategy, emerging markets, and internationalization of small and medium enterprises. Gary has authored six books and 40 refereed articles in academic journals, including Journal of International Business Studies, Journal of World Business, International Executive, and Management International Review. Gary is fluent in French, Japanese, and Spanish.

About CIMaR 2014 The Peter B. Gustavson School of Business at the University of Victoria is delighted to host the 2014 CIMaR conference in Victoria, BC, Canada June 26-28, 2014 (Immediately following the AIB Conference in Vancouver). The conference theme is “The World Looks Different from Here: Theoretical and Empirical Issues for Rapidly Changing Global Markets.” As the 23rd conference, we will continue the tradition of combining excellent research with collegial hospitality by hosting this conference on the University of Victoria main campus, in the beautiful Inner Harbour area of downtown Victoria and at Butchart Gardens.  

CIMaR is well known as an important networking conference for dedicated international marketing scholars worldwide. Sessions will include both completed research presentations and new project proposals that are in the process of development and are inviting new participants. CIMaR is proud to provide an excellent platform for established and junior scholars worldwide to exchange ideas and foster research collaboration.

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