Hubert Gatignon receives EMAC Distinguished Marketing Scholar Award 2014

Professor Hubert Gatignon of INSEAD is the winner of the EMAC Distinguished Marketing Scholar Award 2014. This annual award is designed to be the highest honor that a marketing educator who has had extensive connections with EMAC (The European Marketing Academy) can receive. The two main criteria for the award are: (1) Outstanding marketing scholarship as reflected in extensive, impactful research contributions and (2) Outstanding contributions to the European Marketing Academy.

Professor Gatignon has an outstanding record in terms of publications, with 33 articles in leading peer-reviewed journals, including International Journal of Research in Marketing, Marketing Science, Management Science, Journal of Marketing, Journal of Marketing Research, Strategic Management Journal, and Journal of Consumer Research. He received multiple awards for his publications. Professor Gatignon has been for three decades a leading researcher on the diffusion of innovation, new product introduction, competitive strategy, and international marketing, while also being recognized as a strong methodologist. His work has influenced generations of researchers, having been cited more than 10,000 times.

He has also contributed to marketing education through six books, many re-issued, 18 book chapters, and especially through his authorship (together with Jean-Claude Larréché) of MARKSTRAT, a business game that has remained a major influence since its first appearance in 1977 with likely more than a million participants taking part in simulations.

Professor Gatignon has made unique contributions to EMAC. He served six years as the editor-in-chief of EMAC’s flagship publication, International Journal of Research in Marketing. During his tenure as editor, the journal grew enormously in terms of submissions and visibility, while increasing its quality and reputation. He also made a major contribution during his tenure as EMAC Vice-president Publications, during which he was the key champion in launching EMAC’s new journal, Journal of Marketing Behavior, and in the creation of the EMAC-McKinsey Dissertation Award. In addition, Professor Gatignon made a variety of other contributions to the academic community in Europe.

Overall, Professor Gatignon fully deserves the EMAC Distinguished Marketing Scholar Award, given his high quality rigorous research, exceptional contribution to EMAC, and service to the marketing community. He will officially be presented with the Award at the forthcoming EMAC conference in Valencia (June3-6, 2014), during which he will give an invited presentation in a special session.

The Award Committee consisted of Gilles Laurent (Chair), Sönke Albers, and Berend Wierenga.