TOC: J Mar Analytics

Introduction

Journal of Marketing Analytics, 1(4)

Perspectives on Big Data
Bruce D Weinberg, Lenita Davis and Paul D Berger [Publisher] [Google Scholar]

A neuro-fuzzy two-stage clustering approach to customer segmentation
Abdulkadir Hiziroglu [Publisher] [Google Scholar]

Influence of corporate social responsibility on consumers, shopping behavior and determining competitive posture of the firm
Andree Marie Lopez Fernandez and Rajagopal [Publisher] [Google Scholar]

Book Review

Loyalty 3.0: How big data and gamification are revolutionizing customer and employee engagement
Yana Andonova [Publisher]


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