TOC: J Brand Man


Journal of Brand Management, 21(1)

Is luxury compatible with sustainability? Luxury consumers’ viewpoint
Jean-Noel Kapferer and Anne Michaut-Denizeau [Publisher] [Google Scholar]

Perceived needs and emotional responses to brands: A dual-process view
Harry A Taute, Jeff Peterson and Jeremy J Sierra [Publisher] [Google Scholar]

Scale development and validation for measuring corporate brand associations
Bikram Jit Singh Mann and Mandeep Kaur Ghuman [Publisher] [Google Scholar]

The brand leadership: Scale development and validation
Yonghwan Chang and Yong Jae Ko [Publisher] [Google Scholar]

Country-of-origin marketing: A list of typical strategies with examples
Thomas Aichner [Publisher] [Google Scholar]

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