Revisit: Summer AMA 2014


SERVSIG call for sessions at the AMA Summer Educators' Conference, San Francisco, 1-3 Aug 2014; Deadline 31 Jan

American Marketing Association Services Marketing Special Interest Groups (SERVSIG) Call for Special Session Proposals


The AMA SERVSIG announces a call for special session proposals for the Summer Marketing Educators’ Conference, August 1-3, 2014, in San Francisco, CA. Rebecca Hamilton (University of Maryland) and Alberto Sa Vinhas (Washington State University) serve as the conference co-chairs.

SERVSIG members are highly encouraged to submit proposals; however, non-SERVSIG members are also welcomed to submit proposals. The SERVSIG committee is especially interested in topics related to the conference theme of “Leveraging New Technologies to Create Value for Customers and Firms.”

Proposals may also be based upon the following services topics: Customer Behavior and Misbehavior in Services * Business-to-Business Services * Service Dominant Logic * Customer Experience and Value Co-Creation * Building Relationships in Services * Service Operations Management * E-Services and Social Media * Innovation in Services * Service Design * Building Sustainability in Services * International Marketing in Services * Developing Service Value * Service Markets and Networks * Service Supply Chains * Servicescapes * Service Encounters * Service Environment * Research and Teaching Methods in Services * Service Recovery and Complaint Management * Service Productivity * Branding and Communication in Services * Tourism Services * Transformative/Health Services * Sport Services * Public and Non-Profit Services.

Please propose a SIG special session at

For additional information (e.g., formatting guidelines, submitting competitive papers) please see:

If you have any questions concerning the proposal, please feel free to contact Werner Kunz (Chair, SERVSIG),, or Martin Mende (Program Officer, SERVSIG),

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