Summer AMA 2014
American Marketing Association Summer Educators' Conference, San Francisco, 1-3 Aug 2014, Chairs Rebecca Hamilton and Alberto Sa Vinhas; Deadline 31 Jan
AMA 2014 Summer Marketing Educators’ Conference
San Francisco Marriott Marquis
780 Mission Street
San Francisco, CA 94103
August 1, 2014 12:00 PM to August 3 at 5:00 PM
Leveraging New Technologies to Create Value for Customers and Firms
Submission Deadline: 31 January 2014
Full information available on the Summer AMA 2014 Web site
2014 Conference Co-Chairs
- Rebecca Hamilton, University of Maryland
- Alberto Sa Vinhas, Washington State University – Vancouver?
Technological advancements have facilitated communication and collaboration among firms, among customers, and between customers and firms. New tools have made it possible for firms to collect more data about their customers than ever before, to sell to their customers using new and multiple channels, and to collaborate with other firms and channel partners seamlessly across continents. Because new technologies have reduced communication and coordination costs, firms more frequently enter into collaborative relationships with other firms. Technology has also made it possible for increasingly well informed and sophisticated customers to form more interactive relationships with firms and brands as well as with like-minded customers, giving them more power in their relationships with firms and allowing them to co-create products and brand meaning.
To understand how these changes create value for customers and firms, we need richer theories that explain how new technologies are changing marketing relationships, marketing capabilities, value creation and distribution across stakeholders, and the design of and effectiveness of marketing strategies. These issues span many different areas of marketing research, including (1) Customer collaboration in product and service innovations; (2) Digital and mobile marketing; (3) Social media; (4) Diffusion of technology to new global and emerging markets ; (5) Firm outsourcing and collaboration and the emergence of new specialized marketing agents and intermediaries; (6) Customer relationship management; (7) Firms using technology to manage inventory and maximize supply chain efficiency; and (8) Blending online and offline customer experiences in the delivery of services such as education.
We invite you to think about how new technologies create value for both customers and firms by changing the way they collaborate and communicate with one another. The setting for this conference will be San Francisco, CA, a worldwide hub of technological innovation. We encourage participants to submit their best work, whether it is empirical, conceptual, or applied. Please look for specific details regarding tracks by scrolling below. In addition to paper and poster submissions, we welcome proposals for special sessions and panels related to leveraging the exciting new technologies available to today’s and tomorrow’s customers and firms.
Attend #AMASummerEd, and you’ll be sure to:
- Hear from some of marketing academia’s key thought leaders in compelling special sessions
- Gain exposure to cutting-edge research from a diverse array of scholars.
- Establish and deepen relationships with your peers in networking breaks & receptions, an awards luncheon, and a special event.
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