Madhu Viswanathan describes a Coursera course on Subsistence Marketplaces, part of a wider initiative on that topic at the University of Illinois
Our subsistence marketplaces initiative (http://www.business.illinois.edu/subsistence) with a bottom-up approach to understanding the intersection of poverty and the marketplace has led to unique research, educational, and social initiatives and a biennial conference series with associated publications. We have created a variety of educational materials along the way, as our offerings cover undergraduate, graduate and executive levels in business, an undergraduate course of engineers, and interdisciplinary courses for students from engineering, design and other areas.
We are publicizing a web portal with a variety of content designed to provide access and allow educators to run exercises for classroom activities. Our goal in putting together this web portal over several years is to have researchers, educators, practitioners, and students benefit from our experiences now spanning over 15 years.
1. Day in the life videos
6 videos (Urban Homemaker, Rural Homemaker, Urban Seller, Rural Seller, Urban environmental issues and Rural environmental issues)
2. Immersion Exercises
This contains a set of videos with pictures from subsistence contexts, related to domains such as agriculture, water, technology, child nutrition, different geographies, etc. They could be used as stimuli for students to understand the broader context and specific needs and to generate product ideas in what we have dubbed virtual immersion.
3. Shakti Rising (Movie)*
Contains 2 versions (52 min & 1 hour 24 min). Both are edited versions of the full length movie. Portrays woman who empowers herself through the marketplace and provides very rich context for designing solutions and developing business plans.
4. Subsistence interviews
Contains transcripts of interviews conducted with subsistence entrepreneurs and consumers.
5. Business Cases
The business cases are based on comprehensive business plans developed by student groups in the course titled Sustainable Product and Market Development for Subsistence Marketplaces.
The Fifth Subsistence Marketplaces Conference
Consumption and Entrepreneurship in Subsistence Marketplaces: Spanning Geographies and Substantive Domains
Call for Papers
Themes / Co-Chairs
Consumption and Conservation
Chris Blocker, Colorado State University, and Roland Gau, Univ. of Texas, El Paso
Geoffrey Kistruck, York University and Srinivas Sridharan, Monash University
Substantive Domains of Subsistence
Jeremy Guest, University of Illinois
Esi Elliot, Suffolk University, and Kelly Martin, Colorado State University
Raed Elaydi, Roosevelt University, and Ben Lough, University of Illinois
Oana Branzei, University of Western Ontario, and Lisa Jones Christenson, University of North Carolina
Junior Scholar Mentorship
Srinivas Venugopal, University of Illinois
Organized by the University of Illinois at Urbana Champaign, the fifth Subsistence Marketplace Conference will be held at the I-Hotel in Champaign, Illinois.
Subsistence marketplaces consist of consumer and entrepreneur communities living at a range of low income levels, and are concentrated in developing countries and regions such as Brazil, India, China, Vietnam, and Sub-Saharan Africa. In the last decade, the Subsistence Marketplaces Conference has been a leading forum for evolving and sharing research and fostering best practices in these communities.
Academics, students, social entrepreneurs, policy makers, and business and nonprofit practitioners are encouraged to submit papers and attend. Some suggested topics are provided overleaf; however, submissions may go beyond these topics.
Abstract Submission Requirements
All authors are asked to submit a three-page abstract, from which acceptance decisions will be made and preliminary session planning will be carried out. Proposals for special sessions are also welcome.
Submission Deadline: 31 January 2014
Notification of Review Decision: 15 February 2014
Submissions for Journal Review for Special Issue
A special issue or a special section of the Journal of Public Policy and Marketing will be published based on articles developed from research presented at the conference and submitted to the review process. Prior conferences have led to a book (Advances in International Management series by Elsevier in 2007), and special issues/sections of journals (Journal of Business Research, Journal of Macromarketing, and Journal of Marketing Management). Further details will be available as they are finalized. A tentative schedule is as follows:
Submission Deadlines for Full Drafts:
conference participants and conference chairs
November 30, 2014: Feedback to authors after peer review
January 31, 2015: Deadline for revised submission
May 31, 2015: Final deadline for subsequent revisions
Publication Submission Requirements