TOC: J Mar Higher Ed


Journal of Marketing for Higher Education, 23(2)

Factors influencing student satisfaction in universities in the Gulf region: does gender of students matter?
Sanjai K. Parahoo, Heather L. Harvey & Rana M. Tamim [Publisher] [Google Scholar]

Overcoming potential negative consequences of customer orientation in higher education: closing the ideological gap
Adam Nguyen & Joseph Rosetti [Publisher] [Google Scholar]

Measuring consumer-based brand equity for Indian business schools
Ashita Aggarwal Sharma, Vithala R. Rao & Sapna Popli [Publisher] [Google Scholar]

Student needs and motives when attending a university: exploring the Syrian case
Anas Al-Fattal & Rami Ayoubi [Publisher] [Google Scholar]

Antecedents and Consequences of Student Satisfaction with e-Learning: The Case of Private Universities in Egypt
Marwa Medhat Headar, Nadia Elaref & Omneya Mokhtar Yacout [Publisher] [Google Scholar]

We’ve got minorities, yes we do: visual representations of racial and ethnic diversity in college recruitment materials
Timothy D. Pippert, Laura J. Essenburg & Edward J. Matchett [Publisher] [Google Scholar]

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