TOC: J Historical Res Mar


Journal of Historical Research in Marketing, 6(1)

Special issue: Marketing and Consumption History in Ireland

Editorial – Introduction to Irish Marketing History
Bernadette Whelan [Publisher] [Google Scholar]

Gendering the Victorian Irish child reader as buyer
Lauren Clark [Publisher] [Google Scholar]

‘For a colleen’s complexion’: soap and the politicization of a brand personality, 1888-1916
John Philip O’Connor [Publisher] [Google Scholar]

Outward Facing: W&R Jacob & Co biscuit labels, 1900–1939
Wendy Williams [Publisher] [Google Scholar]

Chain Store Retailing in Ireland: A Case Study of F. W. Woolworth & Co. Ltd, 1914 – 2008
Barbara Walsh [Publisher] [Google Scholar]

‘The Advertising Problem’: An Irish Solution of 1910
Colum Kenny [Publisher] [Google Scholar]

The changing nature of advertisements in The Freeman’s Journal: a case study, 1763-1924
Mary McCarthy [Publisher] [Google Scholar]

American influences on Irish advertising and consumerism 1900-60: fashioning Irishwomen
Bernadette Whelan [Publisher] [Google Scholar]

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