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Re-conceptualising call-centres as sites of control: the insider perspective
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Eye for an eye: examining retaliation in business-to-business relationships
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Marketing artistic careers: Pablo Picasso as brand manager
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Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context
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The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth
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Predicting handbill avoidance in Hong Kong and the UK
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Exploring consumers’ motivations to engage in innovation through co-creation activities
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Internal market orientation, market capabilities and learning orientation
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The effect of pre-entry information on relational outcomes in franchising: model conceptualisation and gender comparison
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Employer brand trust and affect: linking brand personality to employer brand attractiveness
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Deconstructing the value proposition of an innovation exemplar
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To what extent do articles published in other than "top journals" have impact on marketing?
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Homogeneity, "glocalism" or somewhere in between? A literary interpretation of identity in the era of globalisation
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Weapons of mass intrusion: the leveraging of ambush marketing strategies
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Factors enhancing word-of-mouth influence: positive and negative service-related messages
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Price customization and within chain data do not mix!
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Establishing the scope of marketing practice
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