TOC: European J Mar


European Journal of Marketing, 48(1/2)

Gratitude in relationship marketing: theoretical development and directions for future research
Randle D. Raggio, Anna M. Walz, Mousumi Bose Godbole, Judith Anne Garretson Folse [Publisher] [Google Scholar]

Re-conceptualising call-centres as sites of control: the insider perspective
Edward Kasabov, Anna Carolina Cavalcanti Carneiro da Cunha [Publisher] [Google Scholar]

Eye for an eye: examining retaliation in business-to-business relationships
David Vidal [Publisher] [Google Scholar]

Marketing artistic careers: Pablo Picasso as brand manager
Albert Muniz, Toby Norris, Gary Alan Fine [Publisher] [Google Scholar]

Consumer perceptions of trade show effectiveness: scale development and validation within a B2C context
Udo Gottlieb, Mark Brown, Liz Ferrier [Publisher] [Google Scholar]

The effects of perceived service recovery justice on customer affection, loyalty, and word-of-mouth
Beomjoon Choi, Beom-Jin Choi [Publisher] [Google Scholar]

Predicting handbill avoidance in Hong Kong and the UK
Gerard P. Prendergast, Alex S.L. Tsang, Ranis Cheng [Publisher] [Google Scholar]

Exploring consumers’ motivations to engage in innovation through co-creation activities
Deborah Roberts, Mathew Hughes, Kia Kertbo [Publisher] [Google Scholar]

Internal market orientation, market capabilities and learning orientation
Shyh-Rong Fang, Enchi Chang, Chueh-Chu Ou, Chia-Hui Chou [Publisher] [Google Scholar]

The effect of pre-entry information on relational outcomes in franchising: model conceptualisation and gender comparison
Scott K. Weaven, Debra Grace, Lorelle Frazer, Jeffrey Giddings [Publisher] [Google Scholar]

Employer brand trust and affect: linking brand personality to employer brand attractiveness
Linn Viktoria Rampl, Peter Kenning [Publisher] [Google Scholar]

Deconstructing the value proposition of an innovation exemplar
Adrian Payne, Pennie Frow [Publisher] [Google Scholar]

To what extent do articles published in other than "top journals" have impact on marketing?
Kamal Haddad, Gangaram Singh, Don Sciglimpaglia, Hung Chan [Publisher] [Google Scholar]

Homogeneity, "glocalism" or somewhere in between? A literary interpretation of identity in the era of globalisation
Helene Cecilia de Burgh-Woodman [Publisher] [Google Scholar]

Weapons of mass intrusion: the leveraging of ambush marketing strategies
François Anthony Carrillat, Francois Colbert, Matthieu Feigné [Publisher] [Google Scholar]

Factors enhancing word-of-mouth influence: positive and negative service-related messages
Jill Sweeney, Geoff Soutar, Tim Mazzarol [Publisher] [Google Scholar]

Price customization and within chain data do not mix!
Rakesh Niraj, S. Siddarth [Publisher] [Google Scholar]

Establishing the scope of marketing practice
Sally Dibb, Cláudia Simões, Robin Wensley [Publisher] [Google Scholar]

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