TOC: Intl J Tech Mar


International Journal of Technology Marketing, 9(1)

Lead users, suppliers, and experts: the exploration and exploitation trade–off in product development
Christos Tsinopoulos, Zu’bi M.F. Al–Zu’bi [Publisher] [Google Scholar]

Consumer creativity and the world’s biggest brand
Kirk Plangger, Karen Robson [Publisher] [Google Scholar]

On becoming creative consumers – user roles in living labs networks
Seppo Leminen, Mika Westerlund, Anna–Greta Nyström [Publisher] [Google Scholar]

Advice from creative consumers: a study of online hotel reviews
Linda W. Lee [Publisher] [Google Scholar]

It is emergent: five propositions on the relationship between creative consumers and technology
Philip DesAutels, Esmail Salehi–Sangari, Pierre Berthon, et al. [Publisher] [Google Scholar]

Generation–C: creative consumers in a world of intellectual property rights
Jan H. Kietzmann, Ian Angell [Publisher] [Google Scholar]

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