The China India Insights Program
at the Yale School of Management

Call for Abstracts 

The 6^th Annual China India Insights Conference

July 13-15, 2014

Pullman Hotel, Lijiang of Yunnan Province, China

Deadline for Submitting Abstracts: February 1, 2014

Organizers &

China India Insights Program at the Yale School of Management

Customer Information Management Center at Cheung Kong Graduate School of Business

Lead Sponsor
China India Insights Program at the Yale School of Management

Co-Sponsors (TBD)
Customer Information Management Center at Cheung Kong Graduate School of Business

INFORMS Society for Marketing Science (ISMS)

South Asian Studies Council at Yale

 

This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India—two of the world’s largest and fastest growing emerging markets. Research on other emerging markets is also welcome.  All interested academics and marketing practitioners are invited to register and attend, subject to conference capacity constraints. More information as well as last year’s conference agenda is available here.

The conference will begin with a reception on Sunday evening, July 13; it will end late afternoon on Tuesday, July 15, 2014. There will be a celebratory dinner on Monday evening.

Abstract Submission
Researchers interested in presenting a paper should submit abstracts — one to two pages in length and double-spaced in pdf format. Include the title of the paper, name, affiliation, mailing and email addresses of the authors. Please specify who will be the presenting author.  Abstracts should be sent to ciip@yale.edu by February 1, 2014. Chosen presenters will be notified by March 15, 2014. 

Abstracts will be reviewed by a program committee comprised of Yuxin Chen (Kellogg), Ravi Dhar (Yale), Mushfiq Mobarak (Yale),  Daphna Oyserman (USC), Debu Purohit, K. Sudhir (Yale), Baohong Sun (CKGSB).

Registration
Academic researchers and industry practitioners interested in emerging markets are invited to register and attend. The registration fee for academics is $250 and for non-academics is $395. Registration fees are waived for all speakers at the conference.  Registration for the conference will open on April 1, 2014 and can be done online at the CIIP program website.

Doctoral Students
The conference will provide partial support for doctoral students attending the conference.  Doctoral students should submit an application including a paragraph detailing their interest in the conference, their name, address, email address, and institution as well as a recommendation from their advisors outlining their potential interest in research on emerging markets. The program committee will select students based on its assessment of fit and interests of the student with the conference. Applications should be sent to ciip@yale.edu with “PhD Student Support Application” in the subject line of the email. The deadline for applications for support is February 1, 2014. Selected students will be notified by March 15, 2014. The maximum support for students outside China will be $1000 and for students within China will be $500, with waiver for conference registration. Any PhD student may submit a request for exemption from conference fees to ciip@yale.edu. Requests will be honored on a space-available basis.

 

 

 

The China India Insights (CIIP) Program is a research initiative at Yale to nurture and support multi-disciplinary research on changing consumer and firm behavior in China, India and more broadly emerging markets within the context of their rapidly changing societies. By bringing together marketing practitioners and academics using disciplinary approaches grounded in economics, psychology, sociology and anthropology, the program seeks to promote holistic and high quality research on consumer and firm behavior in these markets. 

Learn more at http://som.yale.edu/ciip

 

 

The Customer Information Management Center at Cheung Kong Graduate School of Business Founded in Beijing in November 2002 by billionaire philanthropist Mr. Li Ka-shing, Cheung Kong Graduate School of Business is China’s first private and independent business school. Headquartered in Beijing with campuses in Shanghai and Guangzhou and offices in Hong Kong, London and New York, Cheung Kong GSB offers both English and Chinese MBA, Finance MBA, EMBA, and Executive Education Programs.  The goal of the Customer Information Management center is to explore multidisciplinary research at the interface among marketing, operations management, and information systems, as well as investigate how companies can better use customer information to learn about customer preferences in a real-time fashion and make optimal interaction decisions to maximize the long-term profit of each customer.

Learn more at http://www.cheungkong-gsb.com/

 

 

INFORMS Society for Marketing Science (ISMS)

The major purpose of the ISMS is to foster the development, dissemination, and implementation of knowledge, basic and applied research, and science and technologies that improve the understanding and practice of marketing. 

Learn more at http://www.informs.org/Community/ISMS

 

 

South Asian Studies Council at Yale

The South Asian Studies Council at Yale is committed to promoting a comprehensive understanding of historical and contemporary South Asia, encompassing Afghanistan, Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan, and Sri Lanka. The Council seeks to foster lively intellectual exchange from a wide range of disciplinary perspectives by integrating teaching and research on traditional South Asia with contemporary study of the region. The Council provides a forum for student and faculty interaction, both social and intellectual, and promotes South Asian cultural events.

Learn more at http://www.yale.edu/macmillan/southasia

 

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