BBR 2014


Brands and Brand Relationships 2014 Conference, Boston, 19-21 May 2014, Chairs Susan Fournier, Mike Breazeale, and Jill Avery; Deadline 15 Feb

It’s time to start planning for your submission to our newly branded conference, Brands and Brand Relationships 2014 (BBR 2014)! Susan Fournier, Mike Breazeale, and Jill Avery are planning a fantastic conference for the third time in Boston. This time though, Boston University will be our host. Besides the new name and look that allows us a broader focus on all aspects of brands, brand management, and the relationships that bind consumers and brands, everything that you loved about our past conferences will be the same.

Just as last year, you can submit your full papers or works-in-progress to BBR 2014 and we will place the accepted papers into one of three presentation formats. Some papers will be presented as Full Papers; others will be presented in the shorter SnapTalks format, using a ten-minute format typical of TED Talks with the purpose of generating vigorous review and debate; and other submissions with doctoral students as lead authors may be accepted for presentation in mentorship workshops that partner students with seasoned researchers in focused sessions designed to advance the student’s work.

If you have any questions, feel free to get in touch with Mike Breazeale at

We look forward to hearing from you and hope to see you in Boston!


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