Women and Christmas Rituals


A free article in this season's Qualitative Market Research looks at women's magazines and their role in facilitating Christmas food rituals

New research published in Qualitative Market Research suggests that women’s magazines and their readers are not completely in harmony at this time of year – having studied the editorial content for the past 20 years of leading women’s magazines and how women are portrayed in the media at Christmas. The article is available to read for free throughout December by visiting



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