TOC: J Mar Analytics


Journal of Marketing Analytics, 1(3)

What factors influence millennials to like brand pages?
Alexander Muk [Publisher] [Google Scholar]

Investigating consumers’ online purchasing behavior: Single-brand e-retailers versus multi-brand e-retailers
Arash Rahnamaee and Paul D Berger [Publisher] [Google Scholar]

Consumers’ purchase intention of an automobile in Malaysia
Wong Ming Wong [Publisher] [Google Scholar]

Special Section: Big Data

Portfolio optimization and performance evaluation: An application to a customer portfolio
Hans Jorn Juhl and Michael Christensen [Publisher] [Google Scholar]

Assessing prime-time for geotargeting with mobile big data
Syagnik Banerjee, Vijay Viswanathan, Kalyan Raman and Hao Ying [Publisher] [Google Scholar]

Book Review

Predictive analytics: The power to predict who will click, buy, lie, or die
Richard Boire [Publisher]

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