Special Issue: Corporate brand management – A leadership perspective

Guest Editors: John M.T. Balmer, Tim Oliver Brexendorf and Joachim Kernstock

Corporate brand management – A leadership perspective
–John M T Balmer, Tim Oliver Brexendorf and Joachim Kernstock [Publisher] [Google Scholar]

Corporate brand orientation: What is it? What of it?
–John M T Balmer [Publisher] [Google Scholar]

The corporate brand identity matrix
–Mats Urde [Publisher] [Google Scholar]

Sustainable brand-based innovation: The role of corporate brands in driving sustainable innovation
–Nicky Nedergaard and Richard Gyrd-Jones [Publisher] [Google Scholar]

Managing employer brand attributes to attract potential future leaders
–Marino Bonaiuto, Stefano De Dominicis, Laura Illia, Belen Rodriguez-Canovas and Gabriele Lizzani [Publisher] [Google Scholar]

Positioning the corporate brand as sustainable: Leadership de rigueur
–Helen Joyce Stuart [Publisher] [Google Scholar]

Corporate social responsibility: Playing to win, or playing not to lose? Doing good by increasing the social benefits of a company’s core activities
–Johan van Rekom, Guido Berens and Mignon van Halderen [Publisher] [Google Scholar]

Impact of organizational climate on ethical empowerment and engagement with Corporate Social Responsibility (CSR)
–Shaun M Powell, Mark A P Davies and Danielle Norton [Publisher] [Google Scholar]

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