Modeling the Forming of Public Opinion: An approach from Sociophysics
–Serge Galam [Publisher] [Google Scholar]

Bricks or Clicks? Consumer Attitudes toward Traditional Stores and Online Stores
–Jacqueline J. Kacen, James D. Hess, and Wei-Yu Kevin Chiang [Publisher] [Google Scholar]

The Empowered Customer: User-Generated Content and the Future of Marketing
–Matthew S. O’Hern and Lynn R. Kahle [Publisher] [Google Scholar]

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