Marketing Orientation and Strategy


Understanding Strategic Marketing ? Marketing Orientation, Strategy and Firm Performance, Special Issue of Industrial Marketing Management; Deadline 15 Jan 2014

Call for Papers

Special Joint Issue

Industrial Marketing Management


Understanding Strategic Marketing

– Marketing Orientation, Strategy and Firm Performance


Industrial Marketing Management will publish a special issue with best industrial markting papers presented at the ‘2014 IMM-GAMMA Joint Symposium: Understanding Strategic Marketing – Market Orientation, Strategy and Firm Performance’.  The 2014 Global Marketing Conference will be held Singapore July 15-18th, 2014

Global Alliance of Marketing & Management Associations (GAMMA) is the organizer of the 2014 Global Marketing Conference.  Conference web site: 

Editor: Dr. Peter LaPlaca

Editor of Industrial Marketing Management
24 Quarry Drive, Suite 201 Vernon, CT 06066-4917, USA   Tel: +1-860-875-8017.

All papers considered for this special issue must focus on industrial or B2B markets; theoretical, empirical and case based papers will be considered.  Please submit a single MSWord file to the above e-mail address no later than Jan 15, 2014.  File structure:

  1. Title page with all authors’ contact information
  2. Abstract page (150 word maximum)  and keywords (3-6 keywords or phrases)
  3. Body of the paper with tables and figures inserted in the text rather than at the end of the paper.
  4. References
  5. Appendices (if any)
  6. Maximum word count of all of the above is 10,000 words.

Papers accepted for the conference will be grouped with similar papers for session presentations.  At least one co-author must present the paper at the Singapore Conference for the paper to be considered for the special issue.  Conference acceptance does NOT guarantee inclusion in the special issue of IMM. A second round of reviewing will be used to determine which papers will be included in the special issue.

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