TOC: Mar Letters


Marketing Letters, 24(4)

Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
Abbie Griffin, Brett W. Josephson, Gary Lilien, Fred Wiersema, Barry Bayus, Rajesh Chandy, Ely Dahan, Steve Gaskin, Ajay Kohli, Christopher Miller, Ralph Oliva & Jelena Spanjol [Publisher] [Google Scholar]

Customization of online advertising: The role of intrusiveness
Jenny Doorn & Janny C. Hoekstra [Publisher] [Google Scholar]

Toward understanding passive opportunism in dedicated channel relationships
Jody L. Crosno, Chris Manolis & Robert Dahlstrom [Publisher] [Google Scholar]

Price or quality? The influence of fluency on the dual role of price
Chia-Jung Chang [Publisher] [Google Scholar]

More than just a utensil: The influence of drinking straw size on perceived consumption
Hung-Ming Lin, Hui-Yi Lo & Yu-Sung Liao [Publisher] [Google Scholar]

The impact of jump bidding in online auctions
Yongfu He & Peter T. L. Popkowski Leszczyc [Publisher] [Google Scholar]

Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions
David J. Moore [Publisher] [Google Scholar]

Experience, socialization and customer retention: Lessons from the dance floor
Gianna Giudicati, Massimo Riccaboni & Anna Romiti [Publisher] [Google Scholar]

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