TOC: J Promo Man


Journal of Promotion Management, 19(5)

“See Me or Not, I Am There”: Chinese White-Collar Moviegoers’ Interpretation of Product Placements in Chinese Commercial Movies
Huan Chen, En-Ying Lin, Fang Liu & Tingting Dai [Publisher] [Google Scholar]

Exploring the Impact of Cultural Value Orientations on Market Mavenism and Opinion Leadership
Jie Zhang & Wei-Na Lee [Publisher] [Google Scholar]

Assessing the e-Service Quality of Sellers in an Industrial e-Marketplace
Soonhong Min, Ming Zhou, Doyun Kim & Jayoung Kim [Publisher] [Google Scholar]

Effects of Ethnic Identity on Perceived Advertisers’ Motives in Values Advocacy Advertising
Yoon-Joo Lee, Yung-I Liu & Taejun (David) Lee [Publisher] [Google Scholar]

Service Quality of Advertising and Promotions Agencies in South Africa
Bruno Quebra, Geoff Bick & Russell Abratt [Publisher] [Google Scholar]

Social Media, Social Me: A Content Analysis of Beauty Companies’ Use of Facebook in Marketing and Branding
Bin Shen & Kimberly Bissell [Publisher] [Google Scholar]

Have “Millennials” Embraced Digital Advertising as They Have Embraced Digital Media?
Faruk Tanyel, Elnora W. Stuart & Jan Griffin [Publisher] [Google Scholar]

How to Influence the Brand Attitude of the Audience by Micro-Films
Hueiju Yu & Yu-Ting Chang [Publisher] [Google Scholar]

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