Social Interactions and Media

Introduction

The Marketing Science Institute calls for research proposals on Social Interactions and Social Media Marketing; Deadline 10 Mar 2014

New Research Competition Sponsored by MSI:

Call for Research Proposals on Social Interactions and Social Media Marketing

The Marketing Science Institute (MSI) is pleased to announce a new research proposal competition to foster novel research on the broad topic of social interactions and social media marketing. We have allocated $150,000 to help fund 10-20 research grants. Competitive submissions should propose research on critical questions in this area that are relevant to both academics and marketing practitioners. This is open to all research methodologies, and we especially encourage proposals for research that plans to use multiple methods (e.g., behavioral experiments combined with empirical modeling of actual consumer or market data) to advance knowledge in this area.

Proposals must be received by Monday, March 10, 2014. Funding decisions will be announced in June. The competition is open to scholars in all countries.

Competition Co-Chairs: Cait Lamberton and Andrew Stephen (University of Pittsburgh) and Don Lehmann (Columbia University)

Evaluation Committee: Jonah Berger (University of Pennsylvania), Michael Braun (Southern Methodist University), Jacob Goldenberg (IDC Herzliya), Donna Hoffman (George Washington University), Zsolt Katona (University of California Berkeley), Kevin Lane Keller (Dartmouth College and current MSI Executive Director), Rob Kozinets (York University), Dina Mayzlin (University of Southern California), Wendy Moe (University of Maryland), Sarah Moore (University of Alberta), Debora Thompson (Georgetown University), Michael Trusov (University of Maryland), and Christophe Van den Bulte (University of Pennsylvania)

We encourage researchers to submit proposals related to one (or more) of the seven research priorities listed below (details available on the MSI website). These priorities were developed by a committee of leading researchers (behavioral and quantitative) and representatives from some MSI member companies. Proposals must be relevant to the broad topic of social interactions and social media marketing, and demonstrate the potential to make a substantive and theoretical contribution to the field of marketing.

  • The consumer journey in a social media world
  • Social media engagement and return on engagement
  • Social media and customer relationship management (CRM)
  • Mechanisms for incentivizing and encouraging social interactions
  • New approaches to social media monitoring
  • Consumption of social media platforms and services
  • Typology of social media interactions in marketing settings

Additional details are available in the current research competitions section of the MSI website here

http://www.msi.org/uploads/files/2013-11-07_MSI_Social_Media_Competition.pdf

and here

http://www.msi.org/research/research-competitions-and-calls-for-papers/research-competition/

We hope you will consider submitting one or more research proposals by the March 10, 2014, deadline.


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