TOC: Mar Intell Planning


Marketing Intelligence & Planning, 31(7)

The role of external influences in high involvement purchase behaviour
Tahmid Nayeem, Riza Casidy [Publisher] [Google Scholar]

Ethics and responsibility in relationship marketing: The business school and the next generation of managers
Johannes Perret, Maria Holmlund [Publisher] [Google Scholar]

Marketing at the bottom of pyramid: market attractiveness and strategic requirements
Tendai Chikweche [Publisher] [Google Scholar]

Effects of relational proclivity and marketing intelligence on new product development
Kevin J. Trainor, Michael T. Krush, Raj Agnihotri [Publisher] [Google Scholar]

Simulated test marketing in emerging markets: the need to re-think
Nikolay Korotkov, Nicoletta Occhiocupo, Lyndon Simkin [Publisher] [Google Scholar]

The key dimensions of luxury from a UK consumers’ perspective
Keith Walley, Paul Custance, Paul Copley, Sue Perry [Publisher] [Google Scholar]

Universities and export market orientation: an exploratory study of UK post-92 universities
Yousra Asaad, T.C. Melewar, Geraldine Cohen, John M.T. Balmer [Publisher] [Google Scholar]

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