TOC: J Mar Theory Prac


Journal of Marketing Theory and Practice, 21(4)

Enhancing the Influence of Distal Primes on Creativity: The Role of Contextual and Personal Variables
Mousumi Bose, Judith Anne Garretson Folse, Sooyeon Nikki Lee-Wingate [Publisher] [Google Scholar]

Home Country Bias in Consumers’ Moral Obligation to Boycott Offshoring Companies
Stefan Hoffmann [Publisher] [Google Scholar]

Understanding Common Attribute Devaluation in Multifunctional Products
Timucin Ozcan, Daniel A. Sheinin [Publisher] [Google Scholar]

Examining the Influence of Job Resourcefulness on Sales Performance
Eric G. Harris, Daniel M. Ladik, Andrew B. Artis, David E. Fleming [Publisher] [Google Scholar]

The Consumer Adoption of Sustainability-Oriented Offerings: Toward a Middle-Range Theory
Edward Ramirez [Publisher] [Google Scholar]

Evaluating the Relationship of Firm Strategic Orientations and New Product Development Program Performance
Prashant Srivastava, Jaewon Yoo, Gary L. Frankwick, Kevin E. Voss [Publisher] [Google Scholar]

Buy Now or Buy Later: The Effects of Scarcity and Discounts on Purchase Decisions
Colin B. Gabler, Kristy E. Reynolds [Publisher] [Google Scholar]

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