TOC: J Mar


Journal of Marketing, 77(6)

Low Prices Are Just the Beginning: Price Image in Retail Management
Ryan Hamilton and Alexander Chernev [Publisher] [Google Scholar]

Smart Shopping Carts: How Real-Time Feedback Influences Spending
Koert van Ittersum, Brian Wansink, Joost M.E. Pennings, and Daniel Sheehan [Publisher] [Google Scholar]

The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?
Nga N. Ho-Dac, Stephen J. Carson, and William L. Moore [Publisher] [Google Scholar]

Corporate Social Responsibility in Business-to-Business Markets: How Organizational Customers Account for Supplier Corporate Social Responsibility Engagement
Christian Homburg, Marcel Stierl, and Torsten Bornemann [Publisher] [Google Scholar]

Passive and Active Opportunism in Interorganizational Exchange
Steven H. Seggie, David A. Griffith, and Sandy D. Jap [Publisher] [Google Scholar]

Does Knowledge Base Compatibility Help or Hurt Knowledge Sharing Between Suppliers in Coopetition? The Role of Customer Participation
Hillbun (Dixon) Ho and Shankar Ganesan [Publisher] [Google Scholar]

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning
Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown, and Naomi Mandel [Publisher] [Google Scholar]

How Images of Other Consumers Influence Subsequent Taste Perceptions
Morgan Poor, Adam Duhachek, and H. Shanker Krishnan [Publisher] [Google Scholar]

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