TOC: J Global Mar


Journal of Global Marketing, 26(5)

Revisiting the Business Environment at the Bottom of the Pyramid (BOP)—From Theoretical Considerations to Practical Realities
Tendai Chikweche [Publisher] [Google Scholar]

Market Orientation and Firm Performance: An Empirical Analysis of Ghanaian Microenterprises
John E. Spillan, Ali Kara, Domfeh Obed King & Michael A. McGinnis [Publisher] [Google Scholar]

Rural Retailing: Challenges to Traditional Handicrafts
Vanaja Menon Vadakepat [Publisher] [Google Scholar]

Effect of Distance and Communication Climate on Export Performance: The Mediating Role of Relationship Quality
A. F. M. Jalal Ahamed & Kåre Skallerud [Publisher] [Google Scholar]

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