TOC: J Con Res


Journal of Consumer Research, 40(4)

Titanic: Consuming the Myths and Meanings of an Ambiguous Brand
Stephen Brown, Pierre McDonagh, and Clifford J. Shultz II [Publisher] [Google Scholar]

Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle
Rik Pieters [Publisher] [Google Scholar]

The Effect of Product Size and Form Distortion on Consumer Recycling Behavior
Remi Trudel and Jennifer J. Argo [Publisher] [Google Scholar]

Free Offer ? Cheap Product: A Selective Accessibility Account on the Valuation of Free Offers
Mauricio M. Palmeira and Joydeep Srivastava [Publisher] [Google Scholar]

Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands
Sara Loughran Dommer, Vanitha Swaminathan, and Rohini Ahluwalia [Publisher] [Google Scholar]

Balancing the Basket: The Role of Shopping Basket Composition in Embarrassment
Sean Blair and Neal J. Roese [Publisher] [Google Scholar]

Moral Habitus and Status Negotiation in a Marginalized Working-Class Neighborhood
Bige Saatcioglu and Julie L. Ozanne [Publisher] [Google Scholar]

The Unexpected Positive Impact of Fixed Structures on Goal Completion
Liyin Jin, Szu-Chi Huang, and Ying Zhang [Publisher] [Google Scholar]

“Wii Will Rock You!” The Use and Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian Consumption
Ann Kronrod and Shai Danziger [Publisher] [Google Scholar]

Observing Flattery: A Social Comparison Perspective
Elaine Chan and Jaideep Sengupta [Publisher] [Google Scholar]

Situational Materialism: How Entering Lotteries May Undermine Self-Control
Hyeongmin (Christian) Kim [Publisher] [Google Scholar]

Framing the Game: Assessing the Impact of Cultural Representations on Consumer Perceptions of Legitimacy
Ashlee Humphreys and Kathryn A. Latour [Publisher] [Google Scholar]

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