TOC: Res Apps Mar


Recherche et Applications en Marketing, 28(2)

The impact of telepresence in an online ad on forming attitudes towards the product: The relevance of the traditional experiential approach
Sana Debbabi, Serge Baile, Véronique des Garets, Gilles Roehrich [Publisher] [Google Scholar]

Resistance to a social innovation: An analytic framework for problems of Fair Trade diffusion
Patricia Gurviez, Lucie Sirieix [Publisher] [Google Scholar]

The coping strategies used by teenagers criticized by their peers for their brand choice
Sarah Benmoyal-Bouzaglo, Denis Guiot [Publisher] [Google Scholar]

Differences in purchasing behaviour between physical and virtual laboratory stores
Pierre Desmet, Richard Bordenave, and John Traynor [Publisher] [Google Scholar]

The relevance of multifactorial gender and its measure in marketing
Isabelle Ulrich, Elisabeth Tissier-Desbordes [Publisher] [Google Scholar]

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