My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wronghttp://dx.doi.org/ng
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Customer Preferences for Frontline Employee Traits: Homophily and Heterophily Effects
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Option Framing and Product Feature Recommendations: Product Configuration and Choice
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More than Just an Opinion: The Effect of Verbal Self-Expression on Consumer Choice
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Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion
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How Task Structure and Outcome Comparisons Influence Women’s and Men’s Risk-Taking Self-Efficacies: A Multi-Study Exploration
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Problem Gamblers’ Harsh Gaze on Casino Services
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