TOC: Psych Mar


Psychology & Marketing, 3(12)

My Anger Is Your Gain, My Contempt Your Loss: Explaining Consumer Responses to Corporate Wrong
Simona Romani, Silvia Grappi and Richard P. Bagozzi [Publisher] [Google Scholar]

Customer Preferences for Frontline Employee Traits: Homophily and Heterophily Effects
Sandra Streukens and Tor W. Andreassen [Publisher] [Google Scholar]

Option Framing and Product Feature Recommendations: Product Configuration and Choice
Andreas Herrmann, Christian Hildebrand, David E. Sprott and Eric R. Spangenberg [Publisher] [Google Scholar]

More than Just an Opinion: The Effect of Verbal Self-Expression on Consumer Choice
Michail D. Kokkoris and Ulrich Kühnen [Publisher] [Google Scholar]

Gucci versus Old Navy: Interplay of Brand Personality and Regulatory Focus in Advertising Persuasion
Dong Hoo Kim and Yongjun Sung [Publisher] [Google Scholar]

How Task Structure and Outcome Comparisons Influence Women’s and Men’s Risk-Taking Self-Efficacies: A Multi-Study Exploration
David Forlani [Publisher] [Google Scholar]

Problem Gamblers’ Harsh Gaze on Casino Services
Catherine Prentice and Arch G. Woodside [Publisher] [Google Scholar]

The Hardware and Software Behind ELMAR Is Paid for with AMA Dues
Please Support ELMAR by joining the AMA or renewing your membership