TOC: J Prod Brand Man


Journal of Product & Brand Management, 22(7)

Branding and Sustainable Growth
Francisco Guzman, Stuart Roper, Leonor Vacas de Carvalho [Publisher] [Google Scholar]

Linking retailer corporate brand and environmental sustainability practices
Dale Miller, Bill Merrilees [Publisher] [Google Scholar]

Practices in the brand management system: identification and considerations for five business sectors
Mathieu Dunes, Bernard Pras [Publisher] [Google Scholar]

The Nation Brand Molecule
José Rojas-Méndez [Publisher] [Google Scholar]

Employer Branding: Employer Attractiveness and the Use of Social Media
Anne-Mette Sivertzen, Etty Ragnhild Nilsen, Anja H. Olafsen [Publisher] [Google Scholar]

Ethical consumers’ brand avoidance
Anne Rindell, Tore Strandvik, Kristoffer Wilén [Publisher] [Google Scholar]

Using corporate stories to build the corporate brand: an impression management perspective
Sara Spear, Stuart Roper [Publisher] [Google Scholar]

Exploring Brand Masculine Patterns: Moving Beyond Monolithic Masculinity
Salim L. Azar [Publisher] [Google Scholar]

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