TOC: J Prod Brand Man
Introduction
Journal of Product & Brand Management, 22(7)
Branding and Sustainable Growth
–Francisco Guzman, Stuart Roper, Leonor Vacas de Carvalho [Publisher] [Google Scholar]
Linking retailer corporate brand and environmental sustainability practices
–Dale Miller, Bill Merrilees [Publisher] [Google Scholar]
Practices in the brand management system: identification and considerations for five business sectors
–Mathieu Dunes, Bernard Pras [Publisher] [Google Scholar]
The Nation Brand Molecule
–José Rojas-Méndez [Publisher] [Google Scholar]
Employer Branding: Employer Attractiveness and the Use of Social Media
–Anne-Mette Sivertzen, Etty Ragnhild Nilsen, Anja H. Olafsen [Publisher] [Google Scholar]
Ethical consumers’ brand avoidance
–Anne Rindell, Tore Strandvik, Kristoffer Wilén [Publisher] [Google Scholar]
Using corporate stories to build the corporate brand: an impression management perspective
–Sara Spear, Stuart Roper [Publisher] [Google Scholar]
Exploring Brand Masculine Patterns: Moving Beyond Monolithic Masculinity
–Salim L. Azar [Publisher] [Google Scholar]
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