TOC: J Mar Ed


Journal of Marketing Education, 35(3)

The Editor’s Corner
Donald R. Bacon [Publisher]

A Psychometric Assessment of the Businessweek, U.S. News & World Report, and Financial Times Rankings of Business Schools’ MBA Programs
Dawn Iacobucci [Publisher] [Google Scholar]

Catch It If You Can: How Contagious Motivation Improves Group Projects and Course Satisfaction
Anjala S. Krishen [Publisher] [Google Scholar]

The Challenge of Assessing Creative Problem Solving in Client-Based Marketing Development Projects: A SOLO Taxonomy Approach
Minna-Maarit Jaskari [Publisher] [Google Scholar]

Attitudes Toward, and Use of, Textbooks Among Marketing Undergraduates: An Exploratory Study
Mario Vafeas [Publisher] [Google Scholar]

Effects of Participation in a Simulation Game on Marketing Students’ Numeracy and Financial Skills
Ross Brennan and Lynn Vos [Publisher] [Google Scholar]

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