TOC: J Direct Data Digital Mar Prac


Journal of Direct, Data and Digital Marketing Practice, 15(1)

Going back to the future and why it’s a good thing
Mike Cornwell [Publisher] [Google Scholar]

Do you add, multiply – Or see mobile first?
David Reed [Publisher] [Google Scholar]

Social network influences on young tourists: An exploratory analysis of determinants of the purchasing intention
Loredana di Pietro and Eleonora Pantano [Publisher] [Google Scholar]

Customers’ online shopping preferences in mass customization
Thomas Aichner and Paolo Coletti [Publisher] [Google Scholar]

New influentials: An exploratory study on blogs
Maria Carolina Zanette, Eliane Pereira Zamith Brito and Marcelo Coutinho [Publisher] [Google Scholar]

Adopting a new brand language at Cisco
David Reed [Publisher] [Google Scholar]

IDM Student Competition 2013: English Wine Week
David Reed [Publisher] [Google Scholar]

DMA print tracking: Attributes of media channels
Yashraj Jain and David Reed [Publisher] [Google Scholar]

The 2013 Customer Intimacy Index
Andy Wood [Publisher] [Google Scholar]

Highlights from the 2013 Abacus Annual Trends Report
Michele Masnaghetti [Publisher] [Google Scholar]

Christopher Stack and Nicola Doran [Publisher] [Google Scholar]

In Google Spain v AEPD, Advocate General Jaaskinen wrestles with ‘right to be forgotten’
Sue Gold [Publisher] [Google Scholar]

ICO and CAP each publish new ‘social engagement’ guidance
Mark Smith [Publisher] [Google Scholar]

Supercar Lifestyle promotion challenged
Jisue Glinnis Lee [Publisher] [Google Scholar]

OFT publishes guidance on ongoing contracts with consumers
Aisling Pringleton [Publisher] [Google Scholar]

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