TOC: J Direct Data Digital Mar Prac
Introduction
Journal of Direct, Data and Digital Marketing Practice, 15(1)
Going back to the future and why it’s a good thing
–Mike Cornwell [Publisher] [Google Scholar]
Do you add, multiply – Or see mobile first?
–David Reed [Publisher] [Google Scholar]
Social network influences on young tourists: An exploratory analysis of determinants of the purchasing intention
–Loredana di Pietro and Eleonora Pantano [Publisher] [Google Scholar]
Customers’ online shopping preferences in mass customization
–Thomas Aichner and Paolo Coletti [Publisher] [Google Scholar]
New influentials: An exploratory study on blogs
–Maria Carolina Zanette, Eliane Pereira Zamith Brito and Marcelo Coutinho [Publisher] [Google Scholar]
Adopting a new brand language at Cisco
–David Reed [Publisher] [Google Scholar]
IDM Student Competition 2013: English Wine Week
–David Reed [Publisher] [Google Scholar]
DMA print tracking: Attributes of media channels
–Yashraj Jain and David Reed [Publisher] [Google Scholar]
The 2013 Customer Intimacy Index
–Andy Wood [Publisher] [Google Scholar]
Highlights from the 2013 Abacus Annual Trends Report
–Michele Masnaghetti [Publisher] [Google Scholar]
LinkedIn-junction
–Christopher Stack and Nicola Doran [Publisher] [Google Scholar]
In Google Spain v AEPD, Advocate General Jaaskinen wrestles with ‘right to be forgotten’
–Sue Gold [Publisher] [Google Scholar]
ICO and CAP each publish new ‘social engagement’ guidance
–Mark Smith [Publisher] [Google Scholar]
Supercar Lifestyle promotion challenged
–Jisue Glinnis Lee [Publisher] [Google Scholar]
OFT publishes guidance on ongoing contracts with consumers
–Aisling Pringleton [Publisher] [Google Scholar]
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