TOC: Intl J Pharma Health Mar


International Journal of Pharmaceutical and Healthcare Marketing, 7(4)

Pharmaceutical direct-to-consumer advertising: past, present and future (part 2)
Avinandan Mukherjee, Yam Limbu [Publisher] [Google Scholar]

Resell versus direct models in brand drug distribution
Kathleen Iacocca, Yao Zhao, Adam Fein [Publisher] [Google Scholar]

Prescription drug advertisements and older adults: A case for implicit memory
Ty Abernathy, Carolyn Adams-Price, Tracy Henley [Publisher] [Google Scholar]

Marketing pharmaceutical and cosmetic products to the mature market
George P Moschis, Leah Bovell [Publisher] [Google Scholar]

DTC drug advertising ethics: Laboratory for medical marketing
Michael Mackert, Marie Guadagno, Amanda Mabry, Lindsay Chilek [Publisher] [Google Scholar]

The effects of DTCA on patient compliance: Exploring the impact of endorser selection and message tonality on patients with diabetes
Kai N. Bergner, Tomas Falk, Daniel Heinrich, Jörg A. Hölzing [Publisher] [Google Scholar]

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