Revisit: ECHO Challenge 2013-2014


Domino's Pizza is the subject of the 2013-2014 Marketing EDGE Collegiate ECHO Marketing Challenge

Dear Professor,

Marketing EDGE (formerly DMEF) is pleased to announce that Domino’s Pizza ® is the subject of this year’s Collegiate ECHO Marketing Challenge.



Students are Challenged to create an integrated marketing campaign using all direct and interactive channels including Domino’s owned and earned media channels; social media, e-mail, website, print with a goal of increasing the number of orders driven through a Domino’s Mobile App. A well designed campaign also will focus on store retail space in 4,900 stores to drive consumers online for their next pizza purchase. Be creative! At Domino’s, we love to push the envelope and test new digital ideas – and find innovative ways to communicate with Domino’s consumers.


Domino’s target audience is males and females ages 18-49, skewing slightly female with a focus on Moms/head of households focused on making the dinner decision for their family.


Your proposal should be based on a budget of $250,000 and be able to have a full national reach.


This Challenge may be used as part of your curriculum, as a marketing or advertising club activity, as an independent study project for your students, or as an optional assignment to students. Giving students the experience of a real-world marketing challenge helps them build their resumes and is a great discussion topic at internship or entry level job interviews. Cash prizes are awarded to the winning undergraduate teams. Schools that field winning undergraduate teams are eligible for scholarship grants to be awarded to deserving students.


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